Digital Marketing Strategist

1 week ago

Toronto, Ontario, Canada AutoLeap Full time

We are seeking a highly skilled Digital Marketing Strategist to join our team at AutoLeap. This role involves developing and executing effective SEO and PPC strategies that drive measurable results.

About AutoLeap

AutoLeap is the leading provider of shop management SaaS in the auto repair industry. Our mission is to revolutionize the industry by helping shop owners grow their businesses and improve their work-life balance.

This position requires a strong understanding of digital marketing channels, including Google Ads and SEO. As a Digital Marketing Strategist, you will:

  • Develop and lead SEO and PPC strategies that align with client goals and drive measurable results.
  • Manage and mentor a team of digital marketing professionals to ensure seamless execution of campaigns.
  • Oversee the execution, optimization, and monitoring of all PPC campaigns and SEO efforts, ensuring on-time and on-budget delivery.
  • Lead on-page and off-page SEO strategies, including keyword research, content optimization, technical SEO audits, link-building strategies, and performance tracking.
  • Manage all aspects of paid search campaigns, from keyword targeting and bidding to ad copy creation and performance analysis.
  • Regularly review performance data, providing insights and actionable recommendations for improving traffic, conversion rates, and ROI.
  • Work cross-functionally with other departments to ensure cohesive and integrated marketing efforts.
Requirements

To be successful in this role, you must have:

  • A strong academic background from a top undergraduate program.
  • Good knowledge of various digital marketing channels.
  • Minimum 4 years of experience in paid ads and SEO.
  • A sense of ownership in your performance and its impact on the company's success.
  • Excellent written and verbal communication skills.
  • Ability to prioritize between competing tasks.
  • Google Ads and SEO certifications are highly desirable.
Benefits

This position offers:

  • 100% Remote Work.
  • 100% Employer-paid premiums on health, dental, and vision plans.
  • Unlimited PTO.
  • Monthly Meal Perks.
  • Full Tech Stack.
  • Rewards & Recognition Programs.

The estimated salary for this position is $80,000 - $110,000 per year, depending on location and experience.

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