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Digital Media Strategist
2 months ago
We are seeking an experienced Digital Media Strategist to join our team in Halifax, Nova Scotia. As a key member of our digital marketing team, you will play a vital role in managing paid media campaigns for our high-profile clients.
About the Role:- Lead the end-to-end management of paid media campaigns across various digital platforms.
- Develop and implement channel and tactical strategies to drive growth and achieve client objectives.
- Work closely with our analytics team to report on campaign insights and measure key performance indicators (KPIs).
- Maintain up-to-date knowledge of industry best practices and emerging trends in digital media.
- Monitor and optimize campaigns to ensure goals are met and budget is allocated effectively.
- Collaborate with internal teams to develop fresh concepts and ideas that drive results.
- Set up and manage campaigns across multiple digital platforms, including Facebook, Instagram, TikTok, and Google Ads.
- Present campaign findings and strategies to clients, providing clear recommendations for improvement.
- Establish benchmarks and projections for tactics, ensuring data-driven decision making.
- Manage campaign budgets and results, making recommendations for budget allocation and channel optimization.
- Be the go-to escalation point for client questions and concerns on campaigns, providing timely and effective solutions.
- 4-5 years of experience managing paid media campaigns.
- Post-secondary education in advertising, marketing, journalism, business, or relevant field.
- Highly knowledgeable and proficient with paid social platforms, including Facebook, Instagram, TikTok, and Pinterest.
- Experience with Google Ads and Google Analytics, with up-to-date knowledge of new developments.
- Strong attention to detail, proven ability to manage budgets, and excellent written and verbal communication skills.
- Highly organized, able to function in a fast-paced business environment, and demonstrate a passion for staying up-to-date on the latest digital trends.
- $85,000 - $110,000 annual salary, commensurate with experience.
- 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account.
- A wellness spending account, company matching RRSP program, top-up for parental/pregnancy leave, remote and flexible work arrangements, transit and fitness discounts, recreational sports teams, learning and development opportunities, and internal recognition programs.
At VERB Interactive, we value innovation, collaboration, and employee well-being. If you are a motivated and results-driven professional looking to take your career to the next level, apply now to become part of our dynamic team.
