Digital Transformation Director
5 days ago
Job Description:
CRO Manager / Conversion Rate Optimisation Manager
Location: Halifax, Nova Scotia, Canada (Hybrid)
About the Role:
We are seeking a highly skilled CRO Manager / Conversion Rate Optimisation Manager to lead our team in optimising our clients' digital experiences. The successful candidate will have a strong background in performance marketing and a creative eye for improving user experience.
Main Responsibilities:
- Owning specific KPIs within defined areas of influence in the conversion funnel
- Working closely with other teams to ensure that the first purchase customers experience is optimised for conversion performance
- Leading the strategy and then the design, implementation and measurement of the brand's acquisition conversion optimisation roadmap and activities
- Identifying and analysing conversion metrics & KPIs from high value and/or high volume sources and providing the conversion journeys that allow them to realise maximum contributions to business outcomes
- Diving deep into conversion performance to generate recommendations and driving A/B & multivariate testing, new landing page builds, new conversion journeys, and unique digital engagement experiences
- Aspiring to attain the highest level of optimisation agility and velocity possible whilst focusing on both marketing & commercial outcomes
- Mastery how the brand communicates with prospects (targeting & personalisation) to deliver the best content, journeys, and experiences to increase conversions
- Working closely with other marketing teams (Affiliates, SEO, traditional media, digital media, social media, and referrals), staying abreast of all distribution efforts that drive awareness and generate traffic and collectively ensuring the brand is meeting or exceeding new customers acquisition targets
- Following cohorts through first purchase, and into lifecycle monitoring customer behaviours and KPIs, providing recommendations to other marketing teams and business units to shape current and future marketing mix
- Planning your activities thoroughly and forecasting how these efforts will impact business outcomes
- Delivering executive-level reports that convey complex analytical findings in a concise manner
- Documenting key learnings, big wins, and misses, in company wiki and jira spaces to grow the businesses intellectual property
About You:
The ideal candidate will have 5+ years of digital marketing experience in a performance focussed role, with a proven track record of ideating, implementing and scaling CRO programs. They should also have experience with industry leading optimisation tools such as Optimizely, Google Optimize, Omniconvert, Unbounce etc. Additionally, they should be able to manipulate performance data independently, interpret, then present that data in engaging and meaningful ways.
Benefits:
This is an excellent opportunity for a talented CRO Manager / Conversion Rate Optimisation Manager to join our team and contribute to the growth and success of our clients. In addition to an attractive salary of circa $100kCAD DOE, we offer a range of benefits including group term life insurance, medical and dental benefits, long-term disability coverage, RRSP contributions, wellness allowance, and more.
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