Customer Acquisition and Retention Marketing Strategist

3 days ago


Halifax, Nova Scotia, Canada Humankind Global Recruitment Full time
Job Summary

We are seeking a highly skilled CUSTOMER ACQUISITION AND RETENTION MARKETING STRATEGIST to join our team at Humankind Global Recruitment. This is a full-time role that will involve leading marketing strategies to support customer retention and acquisition, as well as developing and implementing testing strategies across various channels.

About the Role
This exciting opportunity will see you take on a leadership role in shaping the customer journey, designing contact strategies, and analysing automation techniques. You will work closely with the Head of Retention & Loyalty to identify, target, and influence user behaviour to increase player retention and profitability. The successful candidate will have a proven track record of implementing and managing digital marketing programs in a multi-channel environment.

Main Responsibilities
  • Develop and execute loyalty strategies to support client brand retention efforts.
  • Lead special projects designed to improve profitability of the active customer base.
  • Manage reward programs and ensure campaigns stay within budget while achieving required goals.
  • Collaborate on the personalisation of the customer experience on and off website.
  • Conduct needs analysis through technology audits, content audits, process audits, and stakeholder feedback.

Requirements
The ideal candidate will have at least 3-5 years of digital marketing experience, with a clear track record of data-driven marketing and A/B and multivariate testing. They will be able to interpret and present data/results to stakeholders in engaging and meaningful ways, possess excellent time management skills, and have the ability to run and prioritise multiple projects at once. Additionally, they should have experience in leading, coaching, and mobilising retention marketing teams.

What We Offer
In addition to an attractive salary DOE (approximately $90,000 - $120,000 CAD), we offer flexible hybrid/remote working, medical and dental benefits, long-term disability coverage, and exciting future prospects. As a company, we pride ourselves on promoting from within, so this role offers great opportunities for career advancement.

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