Digital Marketing Strategist for Retention and Loyalty Programs

1 day ago


Halifax, Nova Scotia, Canada Humankind Global Recruitment Full time
Job Title: Digital Marketing Strategist for Retention and Loyalty Programs

  Estimated Salary: $80,000 - $120,000 per year (depending on experience)

About the Company:

Humankind Global Recruitment is a digital marketing business enjoying hyper-growth at the moment. We are experts within the entertainments sector and offer a great opportunity to think outside of the box and get involved in the types of retention and loyalty campaigns you won't be able to elsewhere.

Job Description:

We're looking for a skilled Digital Marketing Strategist to lead our retention and loyalty marketing programs. As a key member of our team, you will develop and implement strategies to increase customer retention and profitability using your expertise in customer journey optimisation best practices.

  • Lead marketing strategies to support the overall customer retention marketing program.
  • Plan and execute loyalty strategies to support client brand retention efforts.
  • Take the lead on special projects designed to improve profitability of the active customer base.
Required Skills and Qualifications:

To be successful in this role, you'll need:

  • At least 3-5 years of digital marketing experience with a successful track record of implementing and managing digital marketing programs in a multi-channel environment.
  • Experience of the full customer journey, including designing and analysing contact strategies, automation techniques/tools, and customer experience optimisation.
  • Previous experience of managing rewards programs and/or customer loyalty schemes.
  • Clear track record of data-driven marketing and A/B and multivariate testing.
  • The ability to interpret and present data/results to stakeholders in engaging and meaningful ways.
  • Excellent time management skills and the ability to run and prioritise multiple projects at once.
  • Experience in leading, coaching, and mobilising retention marketing teams.
Benefits:

We offer a competitive salary, flexible hybrid/remote working, medical and dental benefits, long-term disability coverage, and exciting future prospects. We also have a track record of promoting from within, so as more brands come online, more opportunities for promotion prospects will naturally appear.



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