Integrated Marketing Specialist

21 hours ago

Langley, British Columbia, Canada Focusonthefamily Full time

Focus on the Family Canada


">">Focusing on the Future of Families">
">Our mission is to support and encourage families as they build their lives on the foundation of Jesus Christ. We strive to respond to real-life issues families face today by providing sound and practical guidance based on Christian principles.
">
">Job Description:">
">About the Position:">
">We are seeking an Integrated Marketing Coordinator to join our team in Langley, BC. This role involves coordinating and executing content strategies across digital and social media platforms, supporting marketing campaigns, and working collaboratively with the Marketing Manager and other departments to enhance brand awareness and engagement.
">
">
  • ">
  • Support the Marketing Manager in developing and executing various campaigns to promote leading programs, resources, and other marketing initiatives.">
  • Evaluate campaign alignment with strategic goals and priorities set by senior leadership, connecting solutions, services, and marketing to support demand-driven programs.">
  • Collaborate with a multidisciplinary team to bring national campaigns to life.">
  • Assist in conducting market research to support organizational efforts.">
  • Identify opportunities for improvement, provide fresh ideas, and help develop approaches for project implementation and execution that can be leveraged cross-functionally.">
  • Track and report on campaigns, promotions, and other marketing efforts, ensuring alignment with organizational objectives.">
">
">Email Marketing:">
">Coordinate the execution of email marketing campaigns, including drafting, scheduling, and deploying emails in collaboration with the Marketing Manager. Assist in creating engaging email content that aligns with the organization's objectives and resonates with the audience. Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversions), and provide insights for continuous improvement. Ensure targeted communication based on constituent personas, campaign goals, and CASL compliance.">
">
">Website Support:">
">Assist in monitoring the organization's websites and landing pages, ensuring content is accurate, engaging, and aligned with marketing goals. Collaborate with the web development and design teams to update website pages, banners, and other digital assets as needed. Monitor website performance and user experience, making recommendations for improvements where necessary. Support the integration of new content, promotions, and campaigns across the websites to drive conversions.">
">
">Social Media Management:">
">Assist the Social Media Coordinator and Marketing Manager in executing social media campaigns across platforms such as Facebook, Instagram, X, Pinterest, YouTube, Focus on the Family app, and LinkedIn. Ensure content aligns with ministry messaging and campaign objectives. Execute a results-driven social media strategy by creating engaging content tailored to each platform. Collaborate with the Social Media Coordinator to monitor and manage social media channels for trends and opportunities to increase engagement.">
">
">Requirements:">
">
  • ">
  • Proven experience in digital marketing strategies, including content creation, user engagement, and analytics.">
  • High proficiency in digital marketing platforms, tools, and software (desired: HubSpot, Google ads, Meta ads) and CASL regulations.">
  • Excellent copywriting and verbal communication skills for creating marketing content.">
  • The ability to manage deadlines, prioritize tasks, and collaborate effectively with a team.">
">
">Qualifications:">
">
  • ">
  • Bachelor's degree or equivalent in business, marketing, or a related field.">
  • At least 2-3 years of experience in marketing, social media management, email marketing, or website content management.">
  • Proficiency in digital marketing platforms, tools, and software (desired: HubSpot, Google ads, Meta ads) and CASL regulations.">
  • Strong knowledge of social media platforms and tools for creating and managing engaging content.">
  • Understanding of digital marketing strategies, including content creation, user engagement, and analytics.">
  • Knowledge of SEO and content marketing principles is an asset.">
  • Familiarity with non-profit organizations or ministry work is an asset.">
  • Willingness and ability to work as part of a team, capable of drawing on the strengths and resources of team members and the organization.">
  • Active participation in the organization's devotions time.">
">
">What We Offer:">
">
  • ">
  • A hybrid working schedule with 2 days work from home (after the probation period).">
  • Generous paid time off and leave to ensure you have time to recharge.">
  • A store discount for staff to all Focus on the Family resources and materials.">
  • A supportive, friendly, Christian work environment to help you grow and feel valued.">
">
">Other Requirements:">
">

This important role requires an individual who is a consistent Christian witness, with alignment to Focus on the Family Canada's values and Statement of Faith and be able to sign and adhere to our Christian Foundations and Standards.

">
">

Salary Range: $49,920 - $54,080 per annum

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