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Senior Media Planner Expert

2 weeks ago

Toronto, Ontario, Canada Wavemaker Full time
About the Role:

We are seeking a Senior Media Planner to develop client-specific media plans across all media channels. The ideal candidate will have a point of view to drive holistic media plans that deliver results.

Your Key Responsibilities:

  • Day-to-day responsibility involving the planning and execution of digital media campaigns
  • Presentation of media plan recommendations and POV's to clients
  • Overseeing campaign management from initial briefing through to post-campaign reporting and analysis
  • Making decisions on campaign optimization and strategic changes
  • Ensuring media plans deliver on client objectives, are strategic, and meet efficiency goals
  • Assisting with tracking media expenditures to ensure agency and client budget compliance
  • Maintaining client contact/Managing client requests – i.e. plan changes, budget changes, providing marketplace information
  • Collaborating closely with senior planners/buyers and client business leads
  • Working collaboratively with performance teams (Programmatic, Social, and Search teams)

Your Qualifications:

  • Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
  • University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
  • Experience working with a range of clients in a digital environment
  • Demonstrates understanding of media basics and concepts
  • Knowledge of different buying methods such as CPM, CPC, CPE, CPA
  • Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
  • Proficiency with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
  • Proficiency with Microsoft Office Suite
  • Solid experience with DFA Digital campaign set-up, trafficking, and tagging processes
  • Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

About You:

  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-starter who demonstrates initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee assistant workload
  • Team player who can step in and help drive strategy against a landscape that is in constant change
  • Thrives in a fast-paced environment