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Senior Media Planner/Buyer Specialist
1 week ago
Job Overview
The Senior Digital Planner/Buyer is responsible for both the strategic planning and tactical buying of digital media, including OLV, YT, CTV, Audio, Social, and Display. This role demands a deep understanding of the digital media landscape, including industry trends, audience insights, and vendor relationships.
This expert will develop strategic media plans that align with client objectives and industry insights, gather and analyze marketing, industry, and consumer insights to inform media recommendations, negotiate with media vendors to secure cost-effective placements, and manage contracts, insertion orders, and any revisions in collaboration with media partners.
Additional responsibilities include working closely with internal and external stakeholders to develop budget allocations across media channels, executing and managing media buys for various platforms, inputting and actualizing media buys while maintaining accurate records of campaign financials, developing campaign performance documents and providing reporting in PowerPoint and Excel, conducting campaign optimizations and troubleshooting discrepancies, and maintaining strong relationships with media suppliers and staying informed of market conditions and emerging trends.
