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Media Planner and Strategist

1 week ago

Toronto, Ontario, Canada Wavemaker Global Limited Full time

About Wavemaker

We believe in creating a safe and respectful work environment and building a team that represents a variety of backgrounds, perspectives, and skills. Our positive provocation attitude enables us to push boundaries and challenge what's gone before.

Job Description

The Senior Media Planner will be responsible for the development of client-specific media plans across all media channels. The role requires close collaboration with senior management and agency partners to create and evaluate media strategies based on business goals and competition.

Your Responsibilities

  • Development of client-specific media plans across all media channels.
  • Presentation of media plan recommendations and points of view to clients.
  • Campaign management from initial campaign briefing through to post-campaign reporting and analysis.
  • Decision-making on campaign optimization and strategic changes.
  • Ensuring media plans deliver on client objectives, are strategic and meet efficiency goals.
  • Assistance with tracking media expenditures to ensure agency and client budget compliance.
  • Maintenance of client contact and management of client requests.
  • Collaboration with senior planners, buyers, and client business leads.
  • Collaboration with performance teams (programmatic, social, and search teams).

Your Skills and Qualifications