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Senior Media Planner
1 week ago
We are seeking a Senior Media Planner to join our team at Questrade Financial Group of Companies. The ideal candidate will have a proven track record of developing and executing successful media plans that drive results.
Key Responsibilities:- Develop and implement comprehensive media plans across all paid channels, with a focus on driving lead acquisition and efficiency.
- Analyze business and campaign results across channels and report on performance, actionable insights & learnings to stakeholders on a timely basis.
- Manage the media budget and media plans to support data-driven decisions around tactics and budget allocation to drive acquisition.
The successful candidate will be an expert in digital media buying platforms, site analytics tools, and media and consumer research platforms and tools. They will also have strong interpersonal, problem-solving, and decision-making skills, as well as an insatiable curiosity and a constant drive to learn and improve.
Requirements:- 4-6 years of digital planning experience at a media agency or marketing acquisition strategy role.
- Clear understanding of all different media channels, with a primary focus on digital channels, and their role in the consumer journey.
- Experience in developing strategies for digital campaigns which are a part of bigger multi-channel initiatives.
