Senior Media Planner

1 week ago

Toronto, Ontario, Canada Wavemaker Full time

About the Role:

In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position works closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.

Your Impact:

  1. Day-to-day responsibility involving the planning and execution of digital media campaigns
  2. Present media plan recommendation and POV's to client
  3. Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
  4. Decision making on campaign optimization and strategic changes
  5. Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
  6. Assist with tracking media expenditures to ensure agency and client budget compliance
  7. Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
  8. Working closely with SR. Planner/Buyer and Client Business Lead
  9. Working collaboratively with performance teams (Programmatic, Social, and Search teams).

Your Qualifications:

  1. Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
  2. University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience
  3. Experience working with a range of clients in a digital environment
  4. Demonstrates understanding of media basics and concepts
  5. Knowledge of different buying methods such as CPM, CPC, CPE, CPA
  6. Understanding of multiple digital media channels (display, mobile, video, paid search, paid social)
  7. Proficient with Syndicated tools (PMB, Evaliant, Xpert, Comscore, etc.)
  8. Proficient with Microsoft Office Suite
  9. Solid experience with DFA Digital campaign set-up, trafficking and tagging processes
  10. Solid experience with and understanding of reporting tools (DFA, Omniture, Webtrends, Google analytics)

About You:

  1. Demonstrates accuracy and attention to detail
  2. Ability to communicate concisely and clearly both orally and in writing
  3. Self-starter who demonstrates initiative
  4. Ability to manage multiple projects
  5. Ability to delegate and oversee Assistant workload
  6. Team player who can step in and help drive strategy against a landscape that is in constant change
  7. Thrives in fast paced environment
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