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Senior Media Planner Buyer

1 week ago

Toronto, Ontario, Canada Publicis Groupe Full time

**Job Overview**

The Senior Digital Planner/Buyer is accountable for developing and executing effective digital media strategies that drive business results. This role involves analyzing market trends, identifying opportunities, and negotiating with media suppliers to deliver cost-effective solutions.

To succeed in this role, you will need to possess excellent analytical and communication skills, as well as the ability to think strategically and collaborate effectively with cross-functional teams.

Key responsibilities include:

  1. Strategic planning: Develop comprehensive media plans that align with client objectives and industry insights.
  2. Market analysis: Gather and analyze marketing, industry, and consumer insights to inform media recommendations.
  3. Negotiation: Negotiate with media vendors to secure cost-effective placements while ensuring quality delivery of media objectives.
  4. Contract management: Manage contracts, insertion orders, and any revisions in collaboration with media partners.
  5. Media buying: Execute and manage media buys for OLV, YT, CTV, Audio, Social, Display ensuring alignment with the media plan.

### Requirements

To excel in this role, you should have:

  • A bachelor's degree in advertising, marketing, business administration, communications, or related field preferred.
  • 4+ years of experience in media planning and/or buying.
  • Strong negotiation skills with a proven track record of securing efficient media buys.
  • Proficiency in media research and reporting resources.
  • Excellent analytical and math skills with attention to detail.
  • Strong written and verbal communication skills, including client presentations.