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Marketing Strategist

3 months ago

Canada Edwise Full time
Position Overview

The Marketing Strategist will oversee and direct the marketing division by establishing clear tasks, objectives, and strategic initiatives.


Budget Management

Responsible for the marketing division's financial planning, ensuring that all marketing endeavors align with the overall budgetary framework.


Performance Evaluation

Analyze campaign effectiveness through data-driven insights and performance metrics.


Cross-Department Collaboration

Work closely with both frontend and backend teams to enhance promotional efforts and campaigns.


Event Coordination

Plan and execute events, exhibitions, and promotional activities to enhance brand visibility.


Project Execution

Ensure that marketing strategies are implemented according to established timelines.


Vendor Management

Identify and collaborate with reliable vendors to carry out marketing initiatives.


Brand Management

Oversee brand reputation and ensure consistent messaging across all platforms.


Market Research

Conduct competitive analysis and market research to pinpoint target demographics.


Market Presence

Establish and nurture the company's visibility in key markets, including educational institutions and industry associations.


Relationship Building

Foster relationships with various student organizations and bodies.


Local Market Development

Explore and develop additional local markets to expand outreach.


Advertising Coordination

Coordinate with headquarters for advertising and marketing needs specific to the branch.


Project Promotion

Support the promotional activities of new projects undertaken by the organization as needed.