Lead Product Marketing Strategist

4 weeks ago


Canada Info-Tech Research Group Full time

Lead Product Marketing Strategist - Info-Tech Research Group


We are seeking a seasoned B2B Product Marketing Lead with a robust grasp of technology and marketing tailored for senior executives.

The ideal candidate will possess both strategic insight and practical experience, leveraging their expertise in technology, customer segmentation, and the buyer's journey to develop compelling messaging and value propositions that distinguish us in the marketplace.


The Lead Product Marketing Strategist will oversee product market planning and strategy, account-based marketing initiatives, sales enablement resources, and will guide the go-to-market process from inception to execution.

This position requires a proficient marketer to establish and spearhead an innovative product marketing function.

Key Responsibilities:

  • Equip sales teams to articulate the competitive advantages and unique selling points of our solutions.
  • Formulate marketing strategies for products and research services, encompassing new product launches and account-based marketing efforts.
  • Develop messaging frameworks and oversee the production of marketing materials.
  • Lead the integrated go-to-market strategy and its implementation.

Key Selection Criteria:



  • A Bachelor's Degree is required, ideally in a relevant discipline.
  • Over 5 years of product marketing experience within the technology sector.
  • Proficiency in managing extensive enterprise B2B marketing initiatives.
  • Experience working in matrixed environments and juggling multiple projects.
  • Familiarity with marketing IT functions such as data analytics, artificial intelligence, and cybersecurity.
Info-Tech Research Group is an equal opportunity employer dedicated to diversity and inclusion. We welcome all qualified candidates and provide accommodations throughout the recruitment process. Join us in shaping the future of technology marketing.

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