Lead Salesforce Marketing Cloud Strategist

9 hours ago

Oakville, Ontario, Canada Decision Foundry Full time
Senior Salesforce Expert Wanted

Welcome to Decision Foundry, a leading advisory-led, premier Salesforce Data Cloud delivery partner. We bridge the gap between data access, platform adoption, and business impact.

As a certified ISV and award-winning Salesforce integration partner, we offer global consulting services, integrating Data Cloud, Account, Engagement, Personalization, Sales, and Service solutions.

We believe in our core values: One Team. One Theme. We sign it. We deliver it. Be Accountable and Expect Accountability. Raise Your Hand or Be Willing to Extend it.

In this role, you will own the integrity and strength of the marketing solutions recommended. You'll be acting as a trusted advisor to our team and clients, and an effective mentor for other Salesforce professionals working alongside you. You will provide technical expertise to support customers with product and solution leadership during pre-sales engagements.

You will need a deep understanding of the Salesforce.com Marketing Cloud and CRM platforms and ecosystem, but just as importantly, top-notch people skills to get your ideas and solutions across to stakeholders and gain integrity to get your visions built into successful solutions.

The ideal candidate is a hands-on technical consultant with the ability to deliver and position solutions while achieving quarterly and annual sales objectives.

  • Assist Digital Sales teams in qualifying customer needs through discovery
  • Participate across the sales lifecycle on acquiring new customers
  • Provide mentoring and training to peers, colleagues, and partners
  • Demonstrate the product, both standard and tailored to prospects and existing customers
  • Generate product demo scripts and scenarios and maintain demonstration environment(s)
  • Respond to Request for Information/Proposal documents
  • Stay current on product developments/releases to a level required for demo and POC/POV
  • Support Marketing events – user conferences, trade shows, webinars, etc.
  • Stay current on competitive analyses and understand differentiators between the company and its competitors
  • Understand business and technical problems addressed by the products, including key regulations, business drivers, evolving business needs, and security
  • In conjunction with Sales and Professional Services, conduct transition briefing – communicate commitments and expectations in preparation for deployment
  • Act as the Salesforce subject matter expert at executive briefings and marketing events
Required Qualifications and Background
  • At least 5 years' experience in a leading role in delivering Salesforce.com projects
  • Excellent communication skills, written, verbal, and interactive when online
  • Minimum Salesforce certified:
    • Marketing Cloud Administrator or Consultant
    • Marketing Cloud Account Engagement (Pardot)
    • Marketing Cloud Email
    • Marketing Cloud Intelligence (Datorama)
    • Marketing Cloud Personalization
    • Administrator
    • Sales Cloud Consultant
    • Service Cloud Consultant
    • Platform App Builder
    • Bonus Qualifications
      • B2B Commerce Cloud
      • D2C Commerce Cloud
      • Loyalty Cloud
    Knowledge, Skills, and Abilities
    • Prior experience working within a Salesforce Implementation Partner or Salesforce.com
    • Several Salesforce CRM and 1-2 other cloud certifications
    • A pro-active personality, with a can-do attitude
    • Excellent relationship-building skills
    • Strong analytical skills, with the ability to observe trends
    • Available and responsive to questions, clarifications, and instructions
    • Ability to tailor communication to multiple audiences at all levels
    • A self-starter, experienced in leading projects or delivery work streams
    • Outstanding written communication skills
    • Ability to demonstrate concepts visually and in writing in a way that enables stakeholders to decide with confidence
    • A strategic approach to solution design, with proven ability to develop and execute tactical plans to support the strategy
    • Excellent ability to coach, motivate, and direct work tasks to a multi-disciplinary team of Salesforce professionals
    • Work Model – Hybrid (2 days work from office)
    • Base Salary Range: $150,000 - $175,000 CAD per year
    • Additional benefits include Medical, Dental, Retirement, insurance, and additional benefit options
    • Decision Foundry is an equal opportunity employer and values diversity at our company

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