Marketing Manager

4 weeks ago


Canada Intello Technologies Inc. Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our Emerging Markets Go-to-Market Team. As a key member of our team, you will play a vital role in crafting and implementing innovative growth strategies through tailored messaging, market segmentation, and data-driven acquisition plans to capture underpenetrated markets in Eastern Canada.

As a Marketing Manager, you will use your balance of innovative strategic development, cross-functional relationships with TELUS sales channels, marketing expertise, and commitment to driving improvements through test & learn opportunities to support product launches, develop our go-to-market campaigns and programs, manage channel partner relationships and optimize sales performance across diverse teams to create impactful, customer-centric experiences.

You will work across various internal and external stakeholder groups nationally and including TELUS sales channel stakeholders, product teams, PMO, database management and market intelligence teams, and TELUS Home Solutions & Mobility teams to drive progressive and meaningful improvements.

Key Responsibilities
  1. Lead channel strategy planning with analysis of ROI, KPI and budget
  2. Monitor ongoing metrics to drive continuous optimization of channel playbook and SPIFF program
  3. Develop and execute the channel go-to-market (GTM) strategy for campaign deployment, product launch, communication material, and coaching to drive meaningful customer engagement
  4. Lead cross-channel interlocks and forums to monitor performance, gather frontline feedback, improve execution, and share business updates
  5. Collaborate with creative team to produce high-quality, resonant content to strengthen customer interaction
  6. Support sales enablement across multiple channels to drive growth
  7. Analyze competitive implications and leverage insights to optimize offer strategy and product positioning
Requirements

We are looking for a seasoned marketer with a business ownership mindset, known for their solution-oriented strategies and ability to drive performance and optimize tactics through a collaborative team approach.

Key qualifications include:

  1. Experience in channel marketing or channel management, or a similar role with a solid understanding of sales channel engagement and performance tactics
  2. Knowledge of data and analytic techniques that incorporate well into storytelling
  3. Consistently demonstrating program management skill sets focused on setting goals, driving performance and optimizing tactics through a collaborative team approach
  4. Agility and a bias for action, removing blocks to get to outcomes

Great-to-haves include:

  1. Knowledge of the Google suite of applications, notably Slides and Sheets
  2. Experience in marketing, customer acquisition and sales
  3. Demonstrated budget and program management skills
  4. Work with data visualization tools (Tableau and Domo)
  5. Finance and budgeting proficiency
About Us

We are a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

We are committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you're helping us make the future friendly.



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