Senior Director, Brand and Marketing

4 weeks ago

Old Toronto, Ontario, Canada Indigo Books & Music Inc. Full time
Senior Director, Marketing - 14 Months Contract
  • Contract
  • Employee Type: Permanent
  • Full-Time/Part-Time: Full-Time

At Indigo Books & Music Inc., we're dedicated to telling stories and creating experiences that bring our mission to life. We're seeking a Senior Director, Marketing to join our team and help drive qualified traffic and sales to all channels while building awareness, engagement, and growth of the Indigo brand.

Key Responsibilities:

  • Lead the Indigo integrated storytelling process, ensuring executive alignment to quarterly and annual marketing calendar priorities.
  • Make strategic recommendations and use influence to gain support and alignment from senior leadership and cross-functional partners on annual promotions calendar (planning and execution).
  • Manage agency relationships (Media & Creative), including final approval of full-year marketing campaign, oversight of budget, and contribution to long-term planning.
  • Accountable for consistency and continuity of brand voice across all channels and programs through leadership of the Indigo Copy team (Creative, Site, Email, Social).
  • Own quarterly omni-channel marketing programs to deliver against business (Trade, Adult GM, IndigoKids) objectives and marketing goals in the most innovative, effective, and efficient manner.
  • Brief creative from concept & photography to campaign rollout across all channels & paid brand media.
  • Responsible for management of a multi-million-dollar budget line, including oversight of channel managers and media planning with external partners (Carat Media Agency).
  • Support Indigo goals by executing on short to mid-term departmental goals (1 year).
  • Maintain a high level of strategic foresight by identifying customer and business needs and adjusting departmental and team objectives accordingly.

Requirements:

  • Minimum 10 years' experience in Marketing.
  • Minimum of 5 years of management experience with increasing leadership roles.
  • Post-secondary education in Marketing or equivalent.
  • Demonstrated record of success in Marketing (traffic, sales, other relevant KPIs).
  • Experience managing a P&L or similar budget oversight.
  • Previous leadership of a team required.
  • Experience in retail marketing preferred.
  • Curious and driven towards continuous improvement.
  • Change leader who inspires their team to innovate and collaborate both within the team and cross-functionally.
  • Inspires and influences peers, business partners, and team towards new trends and new ways of working.
  • Self-starter with an ability to work at the highest levels with little supervision.
  • Demonstrated ability to develop effective and collaborative relationships across the organization in pursuit of corporate goals.
  • Strong strategic aptitude – the ability to plan for long-term success while overseeing the execution of 'in the now' campaigns.
  • The willingness and ability to gain support for a Marketing strategy, through formal presentations and information conversations across the organization and beyond.
  • Ability to see the total organization with an integrated perspective.
  • Ability to build strong relationships with external partners, senior leaders, including Executives.
  • Ability to lead and manage cross-functional teams, including direct and non-direct reports.
  • Strong analytical skills, both quantitative and qualitative.
  • A willingness to take risks and make decisions; innovative approach to problem-solving.
  • Service-driven with a passion for the Indigo brand.
  • Desire to continuously learn and improve what and how we do it.

What We Offer:

  • National and international travel, as required.

At Indigo, we're committed to our communities, our customers, and each other. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+, and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need.

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