Global Marketing Director

4 weeks ago

Old Toronto, Ontario, Canada TalentSphere Staffing Solutions Full time

Marketing Director – International Business

**Job Summary**

TalentSphere Staffing Solutions is seeking an experienced Marketing Director – International Business to lead the development and execution of a global marketing strategy. This role is pivotal in driving brand visibility, credibility, and customer engagement through strategic planning, digital media, and innovative marketing practices.

**Key Responsibilities:**

* Develop and execute a comprehensive global marketing strategy to establish and grow the Canadian brand internationally.
* Build and enhance the brand's visibility and credibility across global markets through strategic marketing initiatives.
* Oversee digital media planning and buying to optimize ad spend and campaign performance across various digital platforms.
* Implement and manage end-to-end digital campaigns, ensuring alignment with global marketing objectives.
* Develop and maintain a global brand presence through effective digital marketing tactics and strategic partnerships.
* Oversee the development and optimization of the global website and e-commerce platforms to drive traffic, conversions, and customer satisfaction.
* Lead customer journey mapping efforts to understand and enhance the customer experience from acquisition to retention.
* Plan and execute digital advertising strategies to generate quality leads for the sales team and drive business growth.
* Monitor, analyze, and report on campaign performance to assess effectiveness and optimize marketing strategies.
* Provide regular updates and insights to senior management on marketing performance and strategic recommendations.
* Manage relationships with social media platforms, agencies, and influencers to drive brand engagement and visibility.
* Oversee influencer marketing programs to leverage partnerships for enhanced brand reach and impact.
* Develop and implement SEO strategies to improve organic search performance and drive traffic to the global website.
* Monitor and enhance organic performance to ensure high visibility and ranking in search engine results.
* Conduct customer surveys to gather feedback and insights, driving improvements in marketing strategies and customer support.
* Lead, mentor, and develop the marketing team, fostering a culture of innovation and high performance.

**Requirements:**

* Bachelor's degree in Marketing, Business Administration, or a related field.
* 15+ years of experience in global marketing, with a proven track record in digital media, ecommerce, and brand management.
* Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices.
* Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics.
* Proficiency in SEO strategies, social media management, and influencer marketing.
* Excellent analytical skills with the ability to interpret data and make data-driven decisions.

**About TalentSphere Staffing Solutions**

TalentSphere Staffing Solutions is a leading staffing agency specializing in marketing and sales recruitment. We help businesses find top talent and achieve their goals.

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