Strategic Media Director and Planning Lead

6 days ago

Old Toronto, Canada Avalere Health Full time

About Avalere Health

We are a commercialization partner for the biopharmaceutical, medical technology, and wellness industries.

Avalere Health is a purpose-built organization that leverages our Medical, Policy, and Digital Experience Technology expertise to create connections that make better health happen.

We take pride in being part of the Disability Confident Scheme, ensuring fair interviewing practices for individuals with disabilities, long-term health conditions, or neurodiversity.

Job Overview

The Strategic Media Director and Planning Lead will be responsible for developing strategic approaches and leading all media aspects, including budget control and media activity flow. This role requires collaboration across functional teams to lead integrated cross-channel media plans, encompassing digital (programmatic, endemic, social, search) and traditional (TV, print, OOH) media.

This position oversees the full planning cycle, from goal determination and objective setting to budget recommendations and outcome modeling to achieve those goals.

A successful candidate will lead by example, mentoring junior team members and working collaboratively as a colleague.

Key Responsibilities:
  • Provide strategic thinking for client media plan development, planning, and implementation, as well as ongoing campaign management.
  • Work with stakeholders to establish measurement techniques for evaluating success and optimization criteria.
  • Collaborate with clients and senior leadership to set annual budgets and staffing plans.
  • Manage accounts to ensure fiscally profitable client staffing plans.
  • Identify growth opportunities through new partnerships and additional media spend or fee-generating activities.
  • Lead team in developing RFPs, media partner lists, and evaluation criteria.
  • Oversee and assist junior team members in campaign planning, execution, and day-to-day management.
  • Develop staff through performance management and consistent feedback.
  • Build and maintain relationships with key stakeholders, account, creative, ad ops, strategy, and analytics teams.
  • Participate in new business pitches and proposals as needed.

Requirements and Qualifications:

  • 8+ years of agency experience in planning and buying media across online and offline channels.
  • Demonstrated ability to multitask, prioritize, and manage deadlines.
  • Account leadership, initiative, and willingness to assume greater responsibility.
  • Clear direction on work orders.
  • Knowledge of media planning and buying, third-party tracking, and ad serving technology.
  • Audience and competitive research tools.
  • Paid social and search strategy experience is a plus.
  • Full-funnel media campaigns understanding.
  • 3+ years of supervisory experience or related account management experience.
  • Bachelor's degree required, preferably in a related field.

Compensation and Benefits

Estimated salary range: $120,000 - $180,000 per annum, depending on experience.

Avalere Health offers a comprehensive benefits package, including private medical insurance, employee wellbeing initiatives, time-off policy, company pension/retirement plan, and many other excellent benefits.

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