Territory Sales Manager
2 weeks ago
Breakthru Beverage Canada is the leading Sales Broker in the Canadian marketplace, representing top suppliers such as Diageo, Brown-Forman, and Aquilini Brands. We prioritize building a strong team culture and measure success through our Breakthru values.
As a Territory Manager, you will be responsible for meeting service expectations, promoting products, and fulfilling route management objectives. You will achieve volume targets, market share, and brand equity by growing brand distribution with the right brands in the right accounts in your assigned territory.
Key Responsibilities- Manage territory coverage to ensure excellent execution.
- Effectively plan on a daily, weekly, or monthly/quarterly basis, with quota and distribution objectives.
- Maintain and grow existing volume and distribution by building credible and long-term relationships with ON and/or OFF Premise accounts.
- Manage assigned budget as required.
- Conduct product tasting and education sessions.
- Execute sales calls using the company's Structured Call methodology.
- Report on competitive activities within the territory and offer constructive suggestions.
- Prospect, quantify, and qualify new accounts to determine potential fit with brand portfolio.
- Provide product and brand marketing knowledge through sales aids and staff training seminars.
- Work with supplier representatives and members of management in the field to promote sales.
- Service and improve the marketability of our products through shelf management, display position, and frequency, concept selling, and price point management.
- Ensure distribution of brands in key purchasing areas of account.
- Bachelor's degree required.
- 3 or more years' selling experience in a Fast Moving Consumer Goods environment.
- Strong organizational and multi-tasking capabilities.
- Excellent communication skills: verbal, listening, and written.
- Demonstrate sound judgment and problem-solving skills.
- Excellent negotiation and influencing skills.
- Sound knowledge of the sale and marketing of wine and spirits.
- Strong interpersonal and analytical skills.
- Proficient MS Office skills.
- Knowledge of Liquor Board Regulations, market trends, and competition.
- Other duties, as assigned by the jobholder's supervisor, may also be required.
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