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Head of Influencer Relations and Media Strategy

2 months ago

Montreal, Quebec, Canada Behaviour Interactive Full time

Montreal, QC

Marketing | Communications | Public Relations

Permanent Full-Time | Hybrid

Behaviour Interactive is a global leader in the gaming industry, with a workforce exceeding 1,300 professionals across various locations. This position is integral to our division dedicated to the development of original gaming content. Our teams are committed to the creation, enhancement, and support of Behaviour-owned intellectual properties, including notable titles and several upcoming projects.

At Behaviour Interactive, we are dedicated to fostering an inclusive and innovative workplace where diversity is celebrated. We value individuals from all backgrounds, regardless of age, gender, ethnicity, religion, sexual orientation, or any other characteristic protected by law.

As the Head of Influencer Relations and Media Strategy, you will establish the overarching strategy for the Influencer and Public Relations teams, aimed at amplifying awareness, broadening our audience, and ensuring an exceptional experience for both the media and our gaming communities. You will lead and guide a team of both seasoned and emerging Influencer and PR Managers across various projects. Your role will involve acting as the primary advocate for our influencer and PR initiatives within the organization, ensuring seamless collaboration with Marketing, Product Development, and Production teams, while reporting directly to the Head of Marketing Communications.

Key Responsibilities:

  • Define the strategic direction for Influencer relations and Public Relations for our current and future gaming titles;
  • Empower your team to design and implement impactful influencer campaigns while ensuring the effective operation of our content creator program;
  • Build and maintain relationships with partners, agencies, and media outlets globally to enhance our PR initiatives;
  • Champion Influencer and PR projects, establish performance metrics, and communicate their effectiveness to partner teams and leadership;
  • Provide insights on player experiences and manage any negative feedback or media inquiries, including crisis management;
  • Oversee and validate the Influencer and PR budgets for all gaming titles;
  • Mentor and develop a team of influencer and PR managers, promoting their professional growth and the use of data-driven strategies to meet marketing and business objectives.
Qualifications:
  • A minimum of 8 years of experience in the gaming or entertainment sector, with a proven track record in launching successful games and managing GaaS campaigns;
  • A robust network within the gaming community, including influencers and journalists, is highly advantageous;
  • A comprehensive understanding of Influencer and PR performance metrics, with a history of delivering positive ROI and staying abreast of current trends in gaming and entertainment;
  • Experience in leading influencer and PR teams, with a strong commitment to team development and mentorship, self-driven, and capable of initiating new projects;
  • A demonstrated ability to collaborate effectively with partner teams to ensure the success of Influencer and PR strategies;
  • Fluency in English is required; proficiency in French is a significant asset.

In this pivotal role, you will shape the global strategy for the Influencer and PR teams, driving awareness and engagement for Behaviour's original gaming titles. You will mentor a diverse team of professionals, ensuring their growth and the successful execution of our marketing initiatives.

Behaviour Interactive is committed to providing equal opportunities and celebrating the diversity of our workforce. We believe in the importance of working with talent from all walks of life, regardless of their background or identity.