Tourism Strategy Lead

2 weeks ago


Paris, Ontario, Canada County of Brant Full time
County of Brant Job OpportunitySustainable Tourism Development Officer

We are seeking a highly skilled and experienced professional to lead the development and implementation of our comprehensive tourism strategy. As a key member of our team, you will play a critical role in promoting sustainable tourism practices that benefit both visitors and local communities.

Job Summary:

Develop and implement a long-term tourism strategy that supports the sustainable management of natural and cultural resources, ensuring economic, social, and environmental benefits for the County of Brant.

Key Responsibilities:
  • Lead the creation and implementation of a comprehensive tourism strategy aligned with regional and national objectives
  • Develop corporate policies and programs to effectively implement the tourism strategy, promoting environmentally responsible tourism practices
  • Establish guidelines for sustainable operations that support local businesses and enhance the County's competitiveness
  • Diversify tourism products to attract visitors year-round, including cultural events, culinary experiences, and adventure activities
  • Collaborate with Arts, Culture, and Heritage departments to implement tourism initiatives celebrating and preserving cultural and historical assets
  • Build and maintain relationships with tourism partners, local businesses, and government entities to support business attraction, retention, and growth
Requirements:
  • Undergraduate degree in Tourism, Business, Economic Development, or related field
  • Minimum 4 years' experience in tourism development related experience
  • Expertise in destination management and sustainable tourism practices
  • Experience working in a municipal setting with knowledge of Planning processes and Council protocols
  • Proven marketing and communications skills, proficient in content development and tourism media activities
  • Proficiency with computer applications, including Microsoft Office
Salary:

$85,000 - $110,000 per annum, depending on qualifications and experience.

About Us:

The County of Brant is committed to delivering quality services and creating opportunities for economic growth and development. Our goal is to make the County of Brant a premier destination for tourists, offering unique experiences that showcase our rich cultural heritage and stunning natural beauty.



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