Tourism Strategy Lead
2 weeks ago
We are seeking a highly skilled and experienced professional to lead the development and implementation of our comprehensive tourism strategy. As a key member of our team, you will play a critical role in promoting sustainable tourism practices that benefit both visitors and local communities.
Job Summary:Develop and implement a long-term tourism strategy that supports the sustainable management of natural and cultural resources, ensuring economic, social, and environmental benefits for the County of Brant.
Key Responsibilities:- Lead the creation and implementation of a comprehensive tourism strategy aligned with regional and national objectives
- Develop corporate policies and programs to effectively implement the tourism strategy, promoting environmentally responsible tourism practices
- Establish guidelines for sustainable operations that support local businesses and enhance the County's competitiveness
- Diversify tourism products to attract visitors year-round, including cultural events, culinary experiences, and adventure activities
- Collaborate with Arts, Culture, and Heritage departments to implement tourism initiatives celebrating and preserving cultural and historical assets
- Build and maintain relationships with tourism partners, local businesses, and government entities to support business attraction, retention, and growth
- Undergraduate degree in Tourism, Business, Economic Development, or related field
- Minimum 4 years' experience in tourism development related experience
- Expertise in destination management and sustainable tourism practices
- Experience working in a municipal setting with knowledge of Planning processes and Council protocols
- Proven marketing and communications skills, proficient in content development and tourism media activities
- Proficiency with computer applications, including Microsoft Office
$85,000 - $110,000 per annum, depending on qualifications and experience.
About Us:The County of Brant is committed to delivering quality services and creating opportunities for economic growth and development. Our goal is to make the County of Brant a premier destination for tourists, offering unique experiences that showcase our rich cultural heritage and stunning natural beauty.
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