Tourism Development Officer

3 weeks ago


Paris, Canada County of Brant Full time

**REPORTS TO**:Director of Economic Development and Tourism
**LOCATION**:Initial Placement - Wincey Mills, Paris

**Minimum Qualifications**:

- Undergraduate Degree in Tourism, Business, Economic Development, or related field
- Minimum 4 years’ experience in tourism development related experience
- Expertise in destination management and sustainable tourism practices
- Experience in a municipal setting with working knowledge of Planning processes and Council protocols.
- Ability to actively engage product providers and leisure assets, experience developing shoulder season and cultural tourism programs
- Proven marketing and communications skills, proficient in content development and tourism media activities
- Understanding of tourism management strategies, programs and policies (eg short term rentals, sustainability plans, agri-tourism development)
- Excellent writing, verbal and analytical skills
- Strong organizational skills to prioritize multiple projects simultaneously and meet competing deadlines
- Ability to interact well with, and respond to inquiries from all levels including Council, businesses, product providers and other staff
- Ability to develop and nurture productive business relationships with internal and external partners working collaboratively to resolve problems
- Passionate about problem solving and looking at the bigger picture
- Proven ability and genuine desire to work as part of a team, devotion to delivering quality work
- Ability to work outside of normal working hours including evenings and weekends
- Valid G driver’s licence and an acceptable driver abstract

**Assets**:

- Background in small business development with a strong understanding of relationship management
- Understanding of County of Brant tourism offerings

**Duties**:

- Lead the creation and implementation of a comprehensive tourism strategy that supports sustainable management of natural and cultural resources.
- Ensure the strategy promotes long-term environmental, social, and economic sustainability, benefitting both visitors and local communities.
- Develop corporate policies and programs that effectively implement the tourism strategy.
- Establish guidelines for sustainable operations that support local businesses and promote environmentally responsible tourism practices.
- Identify opportunities to diversify tourism products to attract visitors year-round, including cultural events, culinary experiences, and adventure activities.
- Contribute to the creation of new tourism products that enhance the County’s competitiveness and reduce seasonality impacts.
- Oversee the operations of the tourism information center and manage the visitor ambassador program.
- Represent the County at meetings and partnerships with Regional Tourism Organizations, industry associations, and local stakeholders.
- Ensure the region’s tourism goals align with broader regional and national strategies.
- Develop innovative strategies to increase overnight accommodations in the County of Brant.
- Collaborate with Arts, Culture, and Heritage departments to implement tourism initiatives that celebrate and preserve the region’s cultural and historical assets.
- Develop cultural tourism products that appeal to culturally curious travellers while ensuring the protection of these assets.
- Support the Communications and Marketing Division in creating content that promotes the County of Brant’s unique selling proposition.
- Build and maintain strong relationships with tourism partners, local businesses, and government entities to support tourism business attraction, retention, and growth.
- Foster collaboration that drives product development and marketing opportunities aligned with sustainability goals.
- Coordinate marketing campaigns and ensure timely production and distribution of marketing collateral.
- Represent the destination at trade shows and events, including consumer, travel trade, and sport events, to enhance visibility and business opportunities.
- Assist tourism stakeholders with advertising programs that align with the Brant Tourism brand.
- Ensure that advertising campaigns reflect the County of Brant’s commitment to sustainability and highlight unique local experiences.

**Annual Salary Range -** $66,721 - $78,078 **(Job Grade 5)** 35 hours per week

**Date of Posting**:Friday November 8, 2024

The County of Brant is committed to providing accommodations for persons with disabilities. Accessibility accommodations are available for all stages of the recruitment process. If contacted for an employment opportunity, please advise the County if you require accommodation.

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