Optical Sales Manager

3 weeks ago

Hamilton, Ontario, Canada EssilorLuxottica Group Full time

Job Summary:

The Licensed Assistant Manager drives profitable sales growth by fostering a retail selling culture through NECE. This role is responsible for developing a positive and productive retail-selling environment that ensures excellent customer service, customer retention, as well as outstanding associate/doctor satisfaction and retention.

Main Responsibilities:

  • Drive profitable store sales by fostering a retail selling culture through NECE.
  • Attain plan sales goal, comp store sales growth & store goal.
  • Increase customer transactions by overseeing and coaching retail staff.
  • Manage payroll cost effectively, in accordance with Company standards.
  • Manage gross margin, in accordance with Company standards.
  • Conduct measurements of bridge and eyesize, temple length, vertex distance, pupilary distance and optical centers using appropriate tools.
  • Coach, develop, and motivate staff and ensure timelines of training are adhered to.
  • Oversee sales floor and monitor NECE skills of retail staff.
  • Facilitate discussions of accountability with retail staff with result to their performance.
  • Partner with Store Manager on direction of business and communicate opportunity areas.
  • Develop professional business relationships with Doctors.
  • Perform quality exams as indicated by exceptional customer satisfaction (as measured by NPS) including: number of repeat customers/customer retention and coverage/quality of hours.
  • Implement retail-selling initiatives to increase number or exams and conversion of exams to sales.
  • Recruit, train, develop, motivate and retain associates, as measured by:
    • Active and targeted networking, interview and select for hire candidates who demonstrate excellent customer service behaviors.
    • Encouraging high productivity (sales/hour, transaction).
    • Employee satisfaction through two-way communication.
    • Bench strength (reflected by development, utilization and accuracy of manpower planning process, proactive recruiting and productive turnover.
  • Ensure each store is effectively merchandised and presented according to standards.
  • Execute planogram and visual appearance inside and outside of store (i.e. signage).
  • Maintain overall standards (i.e. cleanliness, housekeeping).
  • Ensure Associates exhibit professional presentation (i.e. attire) in accordance Brand standards.
  • Execute local and national marketing programs and initiatives.
  • Execute Brand standards for signage and promotions.

Requirements:

  • High school diploma OR comparable experience typically achieved with 2+ years as an Optical Associate
  • Proper licensure
  • Proven track record of sales growth through sales skills and accountability for sales results
  • Proven experience and results with a retail or customer service establishment
  • Ability to facilitate, train (through practice and role-play), coach and develop excellent, results-oriented, customer-oriented, retail/sales-oriented associates/teams
  • Ability to recruit and select associates/teams
  • Ability to present and implement decisive and creative solutions to issues/opportunities to grow the business
  • Ability to provide enthusiastic and concise communication to meet/exceed customer expectations as well as foster positive and results-oriented associate and doctor relationships
  • Success in store merchandising and attention to detail
  • Ability to manage priorities through adaptability, willingness to take calculated risks, and follow-up

Benefits:

Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.

EssilorLuxottica is an Equal Opportunity Employer.

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