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Global Marketing Strategist

2 months ago


Montreal, Quebec, Canada Tencent Full time

Establish a strong presence in the global gaming market as a key player in driving user acquisition and engagement.

About Tencent Games

Tencent Games is a leading global platform for game development, publishing, and operations. With over 140 games across various genres, we cater to hundreds of millions of players worldwide.

We are dedicated to providing high-quality interactive entertainment experiences that foster inclusivity, connection, and accessibility.

About the Role

This role requires a seasoned professional with a proven track record in user acquisition (UA) deployment for console or PC games. As part of our Global Publishing Team, you will collaborate with studio leads, community management, and regional/global publishing teams to develop and execute global marketing strategies.

The successful candidate will oversee the planning, creative design, and production of UA materials for global distribution projects, ensuring efficient resource allocation and achievement of expected marketing objectives.

You will work closely with internal teams and partners to ensure timely and high-quality execution of the global game release plan, analyzing market data and sales trends to provide market insights and recommendations.

In addition to your technical expertise, excellent communication and project management skills are essential for success in this role.

Responsibilities
  • UA Campaigns: Develop and execute global marketing strategies, including market research, target audience analysis, brand positioning, and promotional plans to generate UA.
  • Creative Management: Regularly generate advertising material concepts, develop and execute creative solutions for different regions and stages based on regional market deployment plans.
  • Lifecycle: Accelerate UA based on the game lifecycle opportunities (promotions calendar, pricing monitoring, partnership).
  • UA Intelligence: Data-driven approach, collaborate with advertising partners to promote efficient deployment and user growth, researching and understanding trends, competitors, and audience demands in the Western gaming market.
Requirements

To be considered for this role, you must have:

  • Over 5 years of experience in UA deployment for console or PC games, covering the entire lifecycle of game deployment.
  • Experience in global game channel deployment and user growth, or experience related to brand and market penetration growth with budget management.
  • Data-driven mindset, with experience and ability in data analysis.
  • Creative content ability, with experience in game creativity and execution.
  • Fluent in English.
  • Requires international travels.
Compensation Package

The base pay range for this position is $99,600 to $182,260 per year. The company offers a competitive compensation package, including medical, dental, vision, and basic life insurance, 401(k) plan eligibility, vacation leave, paid holidays, floating holidays, and paid sick leave.