Global Sales and Marketing Leader

7 days ago

Burnaby, British Columbia, Canada Natural Factors Full time

At Mustang Survival, our vision is to provide unparalleled on-water experiences. We're seeking a talented professional to lead our global sales and marketing efforts.

The VP of Global Sales and Marketing will drive strategic initiatives to align with corporate objectives. This role requires an in-depth understanding of the marketing and sales plan, key metrics, and success measures.

The successful candidate will oversee the development and execution of sales and marketing strategies, including pricing, product distribution, and promotion. They will manage both direct and indirect sales teams, collaborating with the Operations Management group to ensure effective implementation of corporate strategies.

We estimate the salary range for this position to be between $160,000 - $200,000 annually, based on factors such as job-related knowledge, skills, and experience. The final agreed-upon salary may vary.

We offer extended health and dental benefits, Group RSP with employer matching, a generous bank of wellness days, and industry perks.

Key Responsibilities
  • Develop a unified strategic marketing plan aligned with corporate objectives.
  • Build and maintain the Mustang Survival brand.
  • Analyze market trends to identify opportunities and mitigate risks that impact business outcomes.

The ideal candidate will have an advanced degree in Marketing or a related field, supplemented by 10-15 years of progressive experience in sales and marketing, including a minimum of 5 years in a leadership role. A proven track record of leading high-performance teams is essential.

Marketing Leadership

  • Collaborate with the Operations Management group to develop a unified strategic marketing plan aligned with corporate objectives.
  • Build, maintain, and grow the Mustang Survival brand.
  • Analyze market trends to identify opportunities and mitigate risks that impact business outcomes.
  • Manage product lifecycle, including market research, brand management, and product development.
  • Ensure product mix and pricing strategies maximize profitability.
  • Lead ecommerce and digital marketing efforts to enhance Direct-to-Consumer (D2C) engagement.
  • Develop global outreach strategies, optimizing assets in key countries to drive market share.
  • Align social media and live experiences with marketing goals to reach global audiences.

Sales Management

  • Lead corporate sales activities to align with the strategic marketing plan.
  • Build and maintain key relationships with major customers, trade associations, and the broader community.
  • Integrate strategic marketing and sales efforts to achieve corporate performance objectives.
  • Identify and leverage global sales opportunities through cross-border synergies and partnerships.
  • Develop and implement Go-to-Market (GTM) strategies to optimize shelf and market share.
  • Explore new market opportunities using innovative business development strategies.
  • Transition sales operations from independent teams to in-house teams, aligning resources to meet regional needs.

Customer Service Leadership

  • Lead corporate customer service activities to support the strategic marketing plan.
  • Oversee customer interface issues, including quotations, proposals, contract reviews, and order processing.

Management Leadership

  • Lead team development, mentoring, and performance evaluation.
  • Optimize processes, systems, and workflows for better performance.
  • Set expectations, define goals, and manage performance through clear and concise communication.
  • Foster a collaborative, value-driven culture, encouraging empathy, confidence, and informed decision-making.
  • Refine systems and processes to address inefficiencies across departments.
  • Establish and manage short- and long-term operating and financial objectives for assigned divisions.
  • Ensure alignment of activities with corporate strategy, including marketing, national sales, customer service, and federal government sales.
  • Manage the marketing and sales staff, including defining responsibilities, performance objectives, and development opportunities.

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