Social Media Manager Lead

3 weeks ago

Toronto, Ontario, Canada Publicis Groupe Full time
Job Title: Community Engagement Lead

About the Role

As the Community Engagement Lead at Publicis Groupe, you'll play a key role in shaping our client's social media presence. Your primary responsibility will be to engage with our client's community on a daily basis, identifying opportunities for proactive and reactive engagement in real-time. You'll work closely with our in-house content creators and social strategists to inform new briefs and serve as the voice of the community.

Key Responsibilities


  • Lead day-to-day community management, including responding to comments, DMs, and looking for proactive engagement opportunities, in partnership with client teams
  • Build relationships with community members, and identify opportunities for surprise & delights
  • Feed into creation of net-new content, in partnership with content creators and strategists
  • Assist the team in creating and approving social, video & display assets, ad-copy, creative calendars and other media assets.
  • Management and sourcing of relevant industry and brand influencers.
  • Support yearly digital, social, and influencer planning initiatives.
  • Gather, report and analyze social media metrics and results, and provide insights from the industry and overall marketing campaigns.
  • Strategize with the internal creative team to develop social media initiatives and promotions.
  • Perform social listening and other research across digital channels (comfortability handling data and experience with social listening tools an asset).
  • Communicate effectively with clients, internal teams and partners.
  • Complete ad-hoc tasks and other duties, as assigned.
  • Mentor junior community managers, as needed
  • Take feedback in stride – we win together & lose together


Requirements


  • Minimum 3 years' experience in a social media/digital marketing role.
  • Experience working with key digital platforms, including Meta, TikTok, YouTube, Pinterest, Snapchat, Twitter, etc.
  • Fluent in English, both written and spoken. French written and spoken an asset.
  • Understanding of social analytics and what they mean. You should have an ability to convert numbers into insights to make non-obvious content recommendations that resonate.
  • Strong writing background with an ability to communicate thoughts clearly and simply.
  • Track record in a client-facing role, presenting to and collaborating with an ability to think on the fly and pivot ideas in real-time.


You're a Great Fit If


  • You're curious by nature: you're interested how things work and why they work that way
  • You have the spiciest take in the room (we want people who think differently than we do)
  • You're creatively driven and think of data as a vehicle to unlocking new opportunities
  • You have strong written and presentation skills
  • You set high quality standards of work for yourself and aim to get every detail right
  • You relentlessly want to improve and grow
  • You have a bias for action


Candidate Education


  • Undergraduate Degree (Marketing, Business, Public Relations/Communications, Psychology) or other related degrees considered an asset


Publicis Groupe is an equal opportunities employer and welcomes applications from diverse candidates.

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