Digital Performance Lead, Media Agency

2 weeks ago

Toronto, Ontario, Canada Cossette Media Full time

Cossette Media is an innovative and entrepreneurial work environment that promotes ingenuity and individuality - with the best of colleagues, and the best of clients.

We are looking for a Digital Performance Lead to join our team. The ideal candidate has significant experience managing paid search campaigns as well as expertise in paid advertising strategies, performance optimization and data analysis.

The estimated salary for this position is $120,000 per year, depending on location and experience.

Job Description:

The Digital Performance Lead will be responsible for developing, implementing and optimizing paid search (SEM) campaigns to maximize performance and achieve performance goals set for our clients. In addition, they will be responsible for managing and overseeing the paid search practice for our clients, ensuring the adoption and continuous improvement of best practices.

Key Responsibilities:
  • Lead the development and implementation of innovative search strategies for our clients.
  • Oversee the management and optimization of campaigns on search platforms (Google Ads, Microsoft Ads, Google Search Ads 360).
  • Analyze campaign performance and provide recommendations based on precise insights.
  • Work closely with internal teams (strategy, planning, data) to guarantee consistency and optimal effectiveness of campaigns.
  • Train and support internal teams and clients on search best practices.
  • Monitor trends and new developments in the field of search and craft POVs for internal and external stakeholders.
Requirements:
  • 5+ years of experience managing campaigns on search platforms.
  • Technical Knowledge: Mastery of the main search platforms (Google Ads, Microsoft Ads, Google Search Ads 360).
  • Data Analysis: Strong analytical skills and mastery of performance measurement tools. Ability to interpret data and transform insights into strategic actions.
  • Communication Skills: Excellent written and oral communication skills, with the ability to present clear and compelling reports and recommendations.
Benefits:

We offer a range of benefits to support your individual lifestyle and life stage, including:

  • Flexible benefits to support your individual lifestyle and life stage – with access to a personal wellness spending account you can use for a wide range of wellness expenses.
  • Comprehensive mental health support including access to a virtual mental health therapy clinic providing you with personalized therapist guided iCBT programs and live therapy.
  • A responsible sick & personal absence days policy designed so you don't have to worry the moment a personal obligation or emergency arises.
  • Maternity leave top up program.
Join Our Team:

If you are a motivated and results-driven professional who is passionate about digital marketing, we encourage you to apply for this exciting opportunity.

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