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Strategic Channel Marketing Lead

2 months ago

Vancouver, British Columbia, Canada Motorola Solutions Full time

About the Role:

We are seeking a highly skilled Strategic Channel Marketing Lead to join our team at Motorola Solutions. As a key member of our channel marketing team, you will be responsible for developing and executing strategic marketing initiatives that drive growth, loyalty, and revenue through our partner channels.

Key Responsibilities:

  • Maintain and update all channel partner programs and co-op materials in collaboration with channel operations
  • Identify, create, and manage compelling content that enables partners to promote and sell our products more effectively
  • Manage and develop partner newsletters and comprehensive partner engagement strategies to engage our Distribution, System Integrator, and Indirect Partners
  • Create announcements to communicate new incentive programs, promotions, campaigns, and corporate updates
  • Collaborate with sales leaders, channel account managers, channel operations, and regional marketing on strategic initiatives that drive partner loyalty and growth of sales
  • Plan and host partner-facing events including conferences and webinars
  • Provide support and answer partner marketing inquiries
  • Track and report on the effectiveness of all partner marketing activities
  • Manage partner marketing portals and kits

Requirements:

  • Bachelor's Degree required, advanced degree in marketing or related disciplines preferred
  • 7+ years of channel marketing and/or communications experience
  • 5+ years of experience in B2B technology required, B2B technology manufacturing experience a plus
  • Strong written and verbal communication skills
  • Excellent presentation skills
  • Knowledgeable in the channel with experience in partner and distribution marketing
  • Experience in Salesforce reporting and HubSpot or other marketing automation tool necessary
  • Previous sales experience a plus
  • A self-motivated, critical thinker who can define, drive, and deliver on objectives and is motivated to succeed
  • Ability to create and deliver high-impact field-facing content
  • Previous experience in entrepreneurial environments
  • Thrives in a fast-paced environment
  • Ability to travel up to 15%

What We Offer:

We offer a competitive salary range of $80,000-$90,000 per year, commensurate with experience. In addition, we provide a comprehensive benefits package, including medical, dental, and vision insurance, as well as a generous 401(k) matching program.

About Us:

Motorola Solutions is an Equal Opportunity Employer committed to creating an inclusive and diverse work environment. We believe in fostering a culture of respect, empathy, and understanding, where everyone feels valued and empowered to contribute their best work. If you're passionate about making a difference in the world and want to join a team that shares your values, we encourage you to apply today