Strategic Marketing Director

2 weeks ago

Vancouver, British Columbia, Canada Aimsio Inc. Full time

About Aimsio Inc.

Aimsio is a leading field operational management platform designed for heavy industries, boasting an impressive track record of over $7 billion in processed transactions and 25,000 crew workers managed across North America. Our customers have come to rely on us for streamlined operations and enhanced productivity.

Head of Marketing Role Overview

We are seeking a highly skilled Head of Marketing to join our team at Aimsio Inc. As a key member of our leadership team, this individual will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth. This role requires strong analytical skills, exceptional communication abilities, and a proven track record of driving pipeline generation in fast-paced environments.

Key Responsibilities:

  1. Marketing Strategy Development:
    • The ideal candidate will formulate and execute marketing strategies aligned with Aimsio's growth objectives, leveraging market trends, customer insights, and competitive landscape analysis.
    • They will have an experimental mindset, regularly running tests to inform strategic decisions.
  2. Brand Management:
    • This position entails overseeing the implementation of the company's brand strategy, ensuring consistent messaging across all channels.
    • The successful candidate will maintain and enhance the company's brand equity through innovative and cohesive branding efforts.
  3. Lead Generation:
    • Developing effective lead generation strategies to drive qualified leads to the sales team is a critical component of this role.
    • The ideal candidate will utilize various channels, including digital marketing, content marketing, and events, to generate high-quality leads.
  4. Sales Collaboration:
    • This position involves working closely with the sales team to ensure marketing efforts are aligned with sales objectives and strategies.
    • The successful candidate will support sales initiatives with targeted campaigns and collateral to enhance sales effectiveness.
  5. Product Positioning:
    • Developing and articulating product positioning, value propositions, and messaging that resonate with target audiences is essential for success in this role.
    • The ideal candidate will ensure clear and compelling communication of product benefits to drive customer engagement and adoption.
  6. Analytics and Reporting:
    • Tracking, analyzing, and reporting on marketing performance metrics to assess the effectiveness of marketing initiatives is a critical aspect of this position.
    • The successful candidate will utilize data-driven insights to refine strategies and improve overall marketing ROI.
  7. Team Management:
    • This role entails leading, mentoring, and developing the marketing team, fostering a collaborative and innovative environment.
    • The ideal candidate will promote professional growth and ensure the team is equipped with the skills and tools needed for success.
  8. Budget Management:
    • Managing the marketing budget, ensuring efficient allocation of resources to maximize impact, is a key responsibility of this position.
    • The successful candidate will oversee financial planning and expenditure tracking to stay within budgetary constraints.
  9. Content Creation:
    • Writing and overseeing the creation of compelling content for various channels, including the website, ads, emails, and more, is essential for this role.
    • The ideal candidate will ensure all content is aligned with the brand voice and marketing objectives.

Qualifications:

  • The ideal candidate holds a Bachelor's degree in Marketing, Business, or a related field; an MBA or advanced degree is preferred. They should have at least 7 years of experience in developing and directing growth/demand generation marketing initiatives.
  • A proven track record in a senior marketing leadership role, preferably in a fast-growing B2B environment, is required.
  • Strong understanding of digital marketing, lead generation, and brand management is essential.
  • Hands-on experience in digital channels such as Google Ads, LinkedIn Ads, SEO, SEM, and Display is necessary.
  • The ideal candidate has a proven track record of driving and scaling pipeline generation in fast-paced environments.
  • Hands-on experience with email marketing both acquisition and lifecycle is beneficial.
  • Excellent analytical skills, with the ability to translate data into actionable insights, are crucial.
  • Exceptional communication and interpersonal skills are required.
  • Exceptional leadership capabilities, focusing on team development, scalability, and achieving organizational goals, are necessary.
  • Demonstrated success supporting BDR and Sales functions is a plus.
  • Proficiency in marketing automation tools and Hubspot is advantageous.

Salary Range:

$120,000 CAD - $150,000 CAD per annum, depending on skillset and experience.

Location:

Aimsio Inc. is a Remote First company, offering flexibility in work arrangements. However, candidates must be legally able to work in Canada. Our primary locations are Calgary, Toronto, and Vancouver, but we welcome applicants from other regions who can commit to occasional travel to these cities for team-building events and meetings.

Benefits Package:

Aimsio Inc. offers a comprehensive benefits package, including full health and dental coverage, wellness accounts, paid sick leave, vacation days, flex time, and RRSP/TFSA Group Savings plan.

Diversity and Inclusion:

We strive to create an inclusive workplace where diversity is celebrated and valued. At Aimsio Inc., we believe in providing equal opportunities to all candidates, regardless of background, ethnicity, gender, or any other characteristic.

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