Strategic Marketing Campaigns Lead
6 days ago
We're a leading B2B SaaS event technology company revolutionizing the way events are managed and experienced. Our comprehensive event management platform empowers thousands of organizations across industries and geographies to create engaging and impactful conferences.
Job DescriptionAs our Integrated Campaign Manager, you'll be responsible for crafting and executing captivating marketing campaigns that resonate deeply with our audience at every stage of their journey. Your mastery of storytelling, brand strategy, messaging, and understanding how to package content for the right channel and buyer journey stage will be pivotal to driving awareness, leads, engagement, and conversions.
You will work closely with our full marketing team, including leadership, demand gen, content and creative, events, revenue operations, and sales management, to ensure holistic campaigns that resonate with our audience. Your collaborative mindset and expertise in creating high-performing email marketing programs will be essential in driving business objectives and hitting lead generation, conversion, and retention targets.
Responsibilities- Orchestrate multi-channel campaigns that integrate various communication channels to present a unified brand message.
- Develop marketing funnels that convert by analyzing and creating need/pain and product funnels tailored for different stages of the customer journey.
- Create high-quality and value-driven campaigns by monitoring market trends, competitor marketing activities, and industry benchmarks.
- Manage marketing operations & reports by creating dashboards, emails, and landing pages, and managing campaign automation and segmentation.
- 3-7 years of experience in creating and managing integrated campaigns across the buying journey.
- Proven success in creating a unified cross-channel strategy to support brand awareness and business objectives.
- Email marketing expert with skills in creating high-performing email marketing programs.
- Operational excellence with proficiency in HubSpot, Google Analytics, and other CMS tools.
We're looking for a collaborative and innovative individual who is passionate about creating memorable experiences through strategic marketing campaigns. If you're a seasoned marketer with a knack for storytelling and a talent for driving results, we'd love to hear from you
What We OfferTotal compensation: $80-$110k CAD + stock options + benefits (from day one)
Time-off: 3 weeks vacation + 1 week sick days + 3 summer days + your birthday as a holiday
Tools: Top-of-the-line hardware and collaboration software for remote work
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