Digital Marketing Specialist for Strategic Outreach Initiatives
5 hours ago
S.i. Systèmes, a forward-thinking organization, is seeking an accomplished Digital Marketing Specialist to support its outreach and engagement efforts across multiple channels. With a focus on social media and digital platforms, this role offers a unique opportunity to leverage online and offline channels to drive the company's corporate, prevention, claims, and insurance initiatives.
Key Responsibilities:
- Leverage online and offline channels to promote the company's strategic objectives, collaborating with internal teams to design outreach messaging and develop comprehensive digital marketing tactics;
- Oversee content performance and optimization, analyzing results to inform marketing strategies and lead programming of surveys and research interviews as needed;
- Lead the development of creative briefs, project scopes, and timelines for initiatives, ensuring projects are aligned with strategic goals;
- Ensure alignment of campaign and corporate content across social channels and the company website;
- Maintain up-to-date knowledge of trends in social media and digital tools, applications, channels, design, and strategy;
- Provide expert guidance on outreach, engagement, and digital strategy across the organization;
- Support key strategic marketing and engagement initiatives across divisions, creating and implementing plans to achieve strategic goals;
- Advise managers and internal clients on tactics and materials for marketing and engagement objectives;
- Project manage strategic initiatives, ensuring alignment with overall objectives.
Requirements:
- A minimum of 5 years' experience in a marketing role, building and implementing marketing and communications strategies through online and offline channels;
- 3 years managing projects, including coordinating research findings, creating project scopes, creative briefs, and campaign reports;
- 3 years of experience in brand strategy, social media, and digital engagement, content strategy, and analytics;
- University degree in business or equivalent education with a focus on marketing and/or communications.
Compensation: The estimated annual salary for this position is approximately $70,000-$80,000, depending on experience and qualifications. This is a 1-year contract with potential for extension. The work schedule requires 2-3 days per week on-site in Richmond.
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