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2 months ago
Job Summary
Job Description
What is the Opportunity?
The incumbent will lead the creation and refinement of the digital strategy for Direct Investing across all platforms and integration points. Working with the Design and Digital teams, you will visualize the ultimate digital journey and digital product. This role supports the RBC Direct Investing business in achieving strategic priorities, revenue generation, and operational performance. The role is accountable for successful achievement of client experience strategic priorities, driving high performance, employee engagement, and improvement in client experience.
Key Responsibilities
- Lead Digital CX Strategy: Develop and implement a comprehensive digital strategy that aligns with the business objectives of RBC Direct Investing.
- Digital Leadership: Articulate a forward-looking, innovative view on digital interactions, leveraging primary research, behavioral analytics, and industry trends.
- Strategy Development: Support the creation and refinement of the business strategy as it relates to digital innovation, driving P&L growth.
- Lead Strategic Initiatives: Lead initiatives that align with overall strategic priorities, driving business outcomes and client satisfaction.
- Business Analytics and Reporting: Work across the DI team to support business direction through deep analytics, client insights, and financial opportunity.
- Digital Partnership Client Analytics: Collaborate with Direct Investing and Personal Savings and Investments analytics partners to inform client voice based on behavioral data.
- Industry Research & Surveys: Develop a deep understanding of the self-directed client by synthesizing industry surveys and research, leading strategic direction of business response.
- Design Thinking: Provide guidance and insights to the design research team to guide feature creation for projects, championing CX-focused design thinking.
- Operational: Work closely with Contact Centres, Operations, and Communications to support efficiency through digitization.
Requirements
- 5+ years of digital product experience
- Experience bringing product to market
- Results-driven experience
- Understanding of client experience journeys
- Ability to drive insight through data analytics
Preferred Qualifications
- Digital investing experience
- Understanding of investment products
- Masters degree
What's in it for You?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
- Ability to make a difference and lasting impact
- Work in a dynamic, collaborative, progressive, and high-performing team
- Opportunities to do challenging work
Job Skills
- Business acumen
- Business analytics
- Business case design
- Critical thinking
- Design
- Digital strategy
- Investments
- Knowledge organization
- Prioritization
- Product development lifecycle
- Product development methodology
- Product manufacturing
- Product services
- Product testing
- Results-oriented
- Waterfall project management
