Brand Strategist

4 weeks ago

Toronto, Ontario, Canada Lyft Full time
Marketing & Communications Team

At Lyft, our mission is to improve people's lives with the world's best transportation. To achieve this, we focus on creating an open, inclusive, and diverse organization.

We are seeking a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Brand Strategist. In this role, you will translate business needs into inspiring creative briefs, guide strategic creative development, uncover compelling consumer insights for messaging and design, and collaborate across teams to shape brand experiences for Lyft.

Key Responsibilities:

  • Develop clear and inspiring creative briefs based on business needs
  • Act as a strategic guardian throughout the creative development process
  • Identify compelling consumer insights to leverage for messaging, product, and experiential design
  • Translate research findings into actionable creative implications
  • Optimize campaigns based on performance data and consumer insights
  • Lead creative projects and tasks with guidance and support from senior management
  • Collaborate with a cross-functional team of multiple stakeholders on a daily basis
  • Identify opportunities to influence product and experience design that reinforce brand positioning and messaging
  • Discover opportunities for Lyft to insert itself into culture and create social conversation

Requirements:

  • 5+ years of experience working in a brand planner/strategy role
  • Discernment, resourcefulness, and tenacity to bring great ideas into the world
  • A conceptual mind that knows the difference between good ideas and great ones
  • Persuasive and engaging presentation skills
  • Ability to understand and discuss paid media strategies, metrics, and results
  • Comfortable with a broad range of deliverables from content to traditional media and events
  • A proactive mindset
  • Ability to juggle multiple projects on fast-moving schedules
  • Ability to adapt to last-minute asks and changing timelines with flexibility and good humor

Benefits:

  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays each calendar year prorated based off of date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We strive for a healthy and safe workplace and strictly prohibit harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays, and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

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