Brand Strategist

2 weeks ago

Toronto, Ontario, Canada Lyft Full time

At Lyft, our mission is to revolutionize transportation with innovative solutions. To achieve this, we're building a diverse and inclusive organization that fosters creativity and growth.

The Marketing & Communications team is dedicated to crafting a compelling brand narrative that drives profitable growth and customer loyalty. Our customer-centric approach ensures that we deliver exceptional value to both drivers and riders. We're committed to delivering outstanding results, fostering innovation, and shaping the future of transportation.

We're seeking a data-driven, passionate, and collaborative Brand Strategist to join our Marketing team. In this role, you'll translate business needs into inspiring creative briefs, guide strategic creative development, uncover compelling consumer insights for messaging and design, and collaborate across teams to shape brand experiences for Lyft.

Key Responsibilities:

  • Develop clear and compelling creative briefs that drive business results
  • Act as a strategic guardian throughout the creative development process
  • Identify and leverage consumer insights to inform messaging and design
  • Translate research findings into actionable creative implications
  • Optimize campaigns based on performance data and consumer insights
  • Lead creative projects and tasks with guidance and support from senior management
  • Collaborate with cross-functional teams to achieve business objectives
  • Identify opportunities to influence product and experience design that reinforce brand positioning and messaging

Requirements:

  • 5+ years of experience in a brand planning or strategy role
  • Discernment, resourcefulness, and tenacity to bring great ideas to life
  • Conceptual thinking and ability to refine, nuance, and defend ideas
  • Persuasive and engaging presentation skills
  • Ability to understand and discuss paid media strategies, metrics, and results
  • Comfortable with a range of deliverables from content to traditional media and events
  • Proactive mindset and ability to adapt to changing timelines

Benefits:

  • Comprehensive health and dental coverage options
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • 15 days paid time off, plus additional days for each year of service
  • 4 Floating Holidays per year
  • 10 paid sick days per year
  • 18 weeks of paid parental leave

Lyft is an equal opportunity employer and welcomes applications from diverse candidates. We're committed to creating a healthy and safe workplace and strictly prohibit harassment of any kind. Accommodation for persons with disabilities will be provided upon request.

This role will be in-office on a hybrid schedule, with flexibility to work from anywhere for up to 4 weeks per year.

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