Director of Media Strategy and Optimization Alternative

1 month ago

Vancouver, British Columbia, Canada Warroom Inc Full time
Job Title: Director of Media Strategy and Optimization

About Us

We are a highly specialized programmatic advertising agency, focusing exclusively on digital media buying. This approach has enabled us to exceed conversion goals in nearly every campaign we run, earning us the trust of prominent companies in North America.

To foster an environment that encourages exceptional work and client satisfaction, we prioritize employee well-being. We empower team members to set personal goals and provide regular support to help them achieve milestones.

We value open communication, creativity, and growth. Our culture champions transparency, and we celebrate accomplishments with enthusiasm.

Role Overview

This is a hybrid role requiring three days of office presence per week, with the first three months of onboarding spent fully in the office. Our Vancouver office is located at 210 W Broadway, with standard office hours from 9 am to 5 pm.

Key Responsibilities

  • Strategic Leadership:
  • We need someone to develop and manage Objectives and Key Results (OKRs) for the team, ensuring alignment with our company goals.
  • The ideal candidate will create and implement strategic plans to drive business growth and meet key performance indicators (KPIs).
  • They should stay up-to-date with current events and trends in programmatic advertising to guide the team's direction.
  • Process Creation and Optimization:
  • Develop and refine team processes to enhance efficiency and effectiveness.
  • Implement new project management tools and streamline workflows to boost productivity.
  • Team Development:
  • Develop comprehensive development plans for each team member and enable them to grow professionally.
  • Foster a culture of continuous learning and improvement within the team.
  • Lead the Campaigns and Data & Reporting teams.
  • Campaign Management:
  • Oversee efficient marketing campaign development and execution.
  • Analyze campaign data to refine strategies for key clients (1-2 clients).
  • Ensure timely completion of campaigns within budget.
  • Optimization and Growth:
  • Lead optimization strategies on top accounts, identifying growth opportunities.
  • Effectively scale revenue for ROAS-focused clients.
  • Reporting and Analysis:
  • Provide comprehensive optimization reports and insights to surpass set goals.
  • Monitor daily KPIs to gauge initiative success.
  • Conduct in-depth analytical dives into data and suggest A/B tests.
  • Audit budget pacing and offer reallocation recommendations.

Requirements

  • A minimum of 10 years of experience in paid media management, either in an agency or in-house marketing role.
  • At least 4 years of people leadership experience, with prior experience leading leaders being essential.
  • Proven expertise in digital media planning & buying.
  • Certification in DV360, CM360, SA360, Google Analytics, Google Ads & Meta.
  • Hands-on experience with Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
  • Setup knowledge on Meta Business Manager, CM360, and familiarity with other demand-side platforms.
  • Familiarity with media & research tools like ComScore, Emarketer, etc.
  • Proficiency in Google Tag Manager to identify and troubleshoot issues.
  • Advanced Excel skills, including pivot tables, dashboards, macros, etc.
  • In-depth understanding of the ad tech landscape.
  • Ability to work under pressure on various business verticals.
  • Excellent English communication skills, both written and verbal.
  • Strong attention to detail is necessary.

We encourage applications from candidates who may not tick every box but have the potential to learn what they don't know. Diverse teams perform better, and we strive to employ individuals with varied backgrounds, experiences, and perspectives.

Benefits

We offer three weeks of annual paid vacation, increasing with tenure, as well as extended health and dental benefits, a wellness spending account, and retirement savings matching.

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