Chief Media Growth Strategist
1 week ago
About the Role
This is a hybrid role that requires 3 days a week in the office with the first 3 months of onboarding fully in the office. We are located at 210 W Broadway, Vancouver and our office hours are 9-5 pm.
We are seeking an experienced professional to lead our business strategy and planning efforts. The successful candidate will have a strong background in digital media buying and a proven track record of driving business growth.
The ideal candidate will be responsible for:
- Developing and implementing strategic plans to drive business growth and achieve key performance indicators (KPIs).
- Implementing new project management tools and streamlining workflows to increase productivity.
- Leading the Campaigns and Data & Reporting teams.
- Analyzing gathered campaign data to develop and refine strategies for key clients (1-2 clients).
- Optimization and Growth:
- Leading optimization strategies on top accounts, identifying and leveraging growth opportunities.
- Reporting and Analysis:
- Building comprehensive optimization reports and providing insights and recommendations to surpass set goals.
- Monitoring daily key performance indicators to interpret data and gauge the success of initiatives.
- Conducting deep analytical dives into data and suggesting A/B tests.
Requirements
- 10+ years of experience in a paid media management role, either in an agency or an in-house marketing position.
- Experience with digital media planning & buying.
- Set-up experience on Search Ads (Google, Microsoft Bing, Yahoo) & DV360.
- Set-up experience on Meta Business Manager, CM360, and familiarity with other demand-side platforms.
- Familiarity with media & research tools like ComScore, Emarketer, etc.
- Advanced knowledge of Microsoft Excel (Pivot Tables, dashboards, macros, etc.).
- Capacity to work under pressure on various business verticals.
- Excellent English communication skills (in-person, phone & email). Extended Health and Dental benefits + Wellness spending account. Retirement savings matching. Reasonable accommodation is available for qualified individuals with disabilities, upon request.
Salary: $120,000 - $180,000 per year
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