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Content Marketing Manager

1 month ago

Toronto, Ontario, Canada Versett Full time

About Ghlee

Ghlee is a pioneering ghee-based skincare brand founded in Toronto, Canada. Our mission is to revolutionize the way people think about skincare, inspired by the rich cultural heritage of the South Asian community.

The Role

We are seeking a highly skilled Content Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive content strategy that showcases our brand's unique voice and image.

Key Responsibilities

  • Develop and implement a content strategy that aligns with our brand's overall marketing goals and objectives.
  • Write, produce, and edit high-quality content, including blog posts, articles, social media posts, email newsletters, product descriptions, and website copy.
  • Conceptualize and execute content campaigns across various channels, including social media, email, and our website.
  • Collaborate with our creative team to develop and implement brand and creative direction for all marketing projects.
  • Manage and recruit freelance writers and content creators as needed.
  • Monitor and analyze content performance using analytics tools and make data-driven decisions to optimize content strategy.
  • Ensure consistency in our brand's voice and image across all digital platforms.

Requirements

  • Proven experience in content marketing, digital journalism, or a related field.
  • Strong writing and editing skills, with the ability to produce high-quality content under tight deadlines.
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams.
  • Experience with content management systems and social media platforms.
  • Ability to work independently and as part of a team, with a strong attention to detail and ability to prioritize tasks effectively.

What We Offer

  • A competitive salary range of $55,000 to $65,000 per year.
  • A comprehensive benefits package, including health, dental, and vision insurance.
  • A generous vacation policy, with 15 days of paid time off per year.
  • The opportunity to work with a dynamic and growing company that is committed to innovation and excellence.

How to Apply

If you are a motivated and creative individual who is passionate about content marketing and the South Asian community, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your experience and qualifications for the role.