Visionary Creative Leader for Sustainable Brand

1 week ago

Vancouver, British Columbia, Canada Ten Tree International Inc. Full time

Company Overview:

Ten Tree International Inc. is a lifestyle apparel company based in Vancouver, Canada, committed to sustainability and environmental consciousness. We plant ten trees for every item purchased, contributing to our goal of planting 1 billion trees by 2030.

About the Role:

We are seeking a highly skilled and experienced Creative Director to join our team. As the visionary behind our creative design concepts, you will ensure they align with our brand ethos and marketing strategies. Your passion for design, storytelling, and collaboration will drive brand engagement across all digital, traditional, and retail channels.

Key Responsibilities:

  • Provide creative leadership to ensure design concepts are innovative, on-brand, and aligned with marketing goals.
  • Oversee the development and execution of campaigns across various platforms, including digital, traditional, and retail channels.
  • Maintain brand consistency by ensuring a cohesive visual identity across all creative assets.
  • Collaborate with brand marketing to align creative output with business objectives and drive engagement.
  • Mentor and inspire a team of in-house creatives, fostering a collaborative environment.
  • Manage relationships with external freelancers to support project demands.
  • Balance hands-on daily design work with leadership responsibilities.

What You Will Do:

Creative Leadership:

  • Lead the creative approach from concept development to launch for all campaigns, ensuring alignment with brand strategy and business goals.
  • Oversee the design and execution of all creative assets, maintaining consistency and quality across all channels and mediums.
  • Develop and implement creative concepts, guiding a team to effectively apply them across various channels and mediums.
  • Manage creative resources to ensure the best use of talent and executional skills.
  • Prioritize personal involvement in hands-on design creation.
  • Uphold brand guidelines to maintain Ten Tree International Inc.'s reputation.
  • Ensure seamless visual branding at every customer touchpoint.

Team Leadership:

  • Motivate, mentor, and inspire a team of cross-functional creatives to deliver high-quality assets.
  • Manage and cultivate career growth for staff members.
  • Be actively involved in hiring and training creative staff.
  • Anticipate resource needs and focus on succession planning.
  • Oversee budget and resource planning, collaborating with external vendors and internal departments.

Marketing Leadership:

  • Provide leadership and support in conceptualizing, executing, and creating marketing campaigns and collateral across all marketing channels.
  • Translate marketing objectives into clear creative strategies while ensuring visual communication and brand standards are upheld.
  • Ensure creative support and direction for fast-moving digital teams to keep content effective and relevant to our audience.
  • Understand the importance of delivering design and specifications to optimize digital channels.
  • Identify potential partnerships for projects and manage agency relationships as needed.

Requirements:

  • 3+ years of experience in a Creative Director role.
  • 5+ years of supervisory and managerial experience.
  • 8+ years of experience developing integrated marketing campaigns using film, animation, and imagery; ad agency or in-house creative team preferred.
  • Proven experience working and coaching copywriting and editing processes.
  • Experience leading multiple projects from conception to completion and leading or being part of cross-functional creative teams.
  • Expertise in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) and experience with Figma.
  • Ability to forecast design and production issues and manage departmental budgets.
  • Strong presentation and communication skills.
  • Understanding of consumer behavior and current trends in retail and digital e-commerce.
  • Digitally savvy with experience in motion graphics.

Compensation:

The estimated salary range for this position is $115k-$135k CAD per year, depending on qualifications, job-related skills, and relevant experience. Comprehensive benefits, bonus programs, certified inspiring workplaces, and exclusive perks come with the total rewards package.

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