Content Strategy Manager
5 days ago
PressReader, a rapidly growing technology company, is seeking an experienced Senior Content Strategy Manager to join our Marketing Operations Team. This role offers a unique opportunity to lead our content marketing efforts and develop a holistic content strategy that drives brand awareness, attracts, converts, and retains customers.
About the RoleIn this challenging position, you will be responsible for planning and executing a comprehensive content strategy across multiple channels, including blog, social media, email, website, and other content formats. Your primary goal will be to enable lead generation campaigns and drive brand awareness among B2B and B2C audiences.
- Owning and executing a holistic content strategy across multiple channels (blog, social, email, website, and other content formats) for B2B and B2C audiences to enable lead generation campaigns and drive brand awareness
- Identifying missing areas of opportunity, including untapped channels, and developing a strategy to capitalize on them from the ground up
- Planning and managing the content plan and regularly reviewing content performance to optimize content output and plans
To succeed in this role, you will need:
- 5+ years of consecutive experience in content marketing or content strategy
- Leadership and team-building skills, including experience managing direct reports
- An analytical and strategic mindset, with expertise in developing content that converts and measuring its impact
- Experience with project management skills, such as Monday.com, and excellent copywriting and communication skills
- The ability to multitask and consider multiple audiences at once
- A self-directed, highly collaborative approach
We offer a competitive compensation package, including a salary range of $85,000 to $100,000, depending on experience. Additional benefits include:
- 100% employer-paid health, dental, and vision benefit plan
- 15 paid vacation days to start
- Health and wellness days and bereavement days
- Reimbursements for professional training and membership in professional associations
- Fitness subsidy and more
At PressReader, we value diversity, equity, and inclusion. We are committed to creating a fair and welcoming work environment for all employees. If you don't see yourself fully reflected in every job requirement listed for this role, we still encourage you to apply. We welcome applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences.
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