Digital Experience Manager
2 weeks ago
We are seeking a highly skilled Digital Experience Manager to join our team at IPEX. As a key member of our marketing department, you will be responsible for optimizing our website's usability and implementing innovative customer experience processes.
As a Digital Experience Manager, you will be at the forefront of transforming digital interactions at IPEX. You will analyze website performance and user behavior to identify improvement areas, enhance UX/UI design for a seamless digital experience, and collaborate with IT and marketing to align website updates with business goals.
You will also establish and execute social media strategies for lead generation, conduct social media A/B tests via organic and paid campaigns, and design processes to elevate the digital customer experience.
Key responsibilities include:
- Website Optimization: Analyze website performance and user behavior to identify improvement areas, enhance UX/UI design for a seamless digital experience, and collaborate with IT and marketing to align website updates with business goals.
- Social Media Strategy: Establish and execute social media strategies for lead generation, conduct social media A/B tests via organic and paid campaigns.
- Customer Experience Processes: Design processes to elevate the digital customer experience, lead projects to streamline digital customer interactions, and ensure consistent customer experience across all digital channels.
- Stakeholder Collaboration: Align digital strategies with business objectives by working with sales, marketing, and support teams, train internal teams on digital customer experience best practices.
- Analytics & Reporting: Use analytics tools to measure digital customer experience initiatives, prepare and present reports on website performance and customer satisfaction, and provide insights and recommendations to senior management.
Requirements:
- Bachelor's degree in marketing, Business, Information Technology, or a related field.
- 7+ years of experience in digital customer experience management, website optimization via UX/UI, or a related role.
- Strong understanding of B2B customer behavior, digital marketing, and social media marketing strategies.
- Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms.
- Excellent project management skills and the ability to lead cross-functional teams.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Experience with content management systems (CMS) and customer relationship management (CRM) software.
IPEX is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant's accessibility needs due to disability.
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