Digital Experience Manager

4 weeks ago

Oakville, Ontario, Canada Axis Communications Full time
Digital Experience Manager

We are seeking a highly skilled Digital Experience Manager to join our team at IPEX. As a key member of our marketing department, you will be responsible for optimizing our website's usability and implementing innovative customer experience processes.

As a Digital Experience Manager, you will be at the forefront of transforming digital interactions at IPEX. You will enhance our website's UX/UI design, collaborate with IT and marketing teams to align website updates with business goals, and use A/B testing to optimize content, layout, and functionality.

Key Responsibilities
  • Website Optimization:
    • Analyze website performance and user behavior to identify improvement areas.
    • Enhance UX/UI design for a seamless digital experience.
    • Collaborate with IT and marketing to align website updates with business goals.
    • Use A/B testing to optimize content, layout, and functionality.
  • Social Media Strategy:
    • Establish and execute social media strategies for lead generation.
    • Actively lead and identify high potential growth opportunities on current social media accounts using trends, new platform features, content creation.
    • Conduct social media A/B tests via organic and paid campaigns.
  • Customer Experience Processes:
    • Design processes to elevate the digital customer experience.
    • Lead projects to streamline digital customer interactions.
    • Ensure consistent customer experience across all digital channels.
  • Stakeholder Collaboration:
    • Align digital strategies with business objectives by working with sales, marketing, and support teams.
    • Train internal teams on digital customer experience best practices.
  • Analytics & Reporting:
    • Use analytics tools to measure digital customer experience initiatives.
    • Prepare and present reports on website performance and customer satisfaction.
    • Provide insights and recommendations to senior management.
Requirements
  • Bachelor's degree in marketing, Business, Information Technology, or a related field.
  • 7+ years of experience in digital customer experience management, website optimization via UX/UI, or a related role.
  • Strong understanding of B2B customer behavior, digital marketing, and social media marketing strategies.
  • Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms.
  • Excellent project management skills and the ability to lead cross-functional teams.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Experience with content management systems (CMS) and customer relationship management (CRM) software.

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