Digital Experience Manager

2 weeks ago

Oakville, Ontario, Canada Axis Communications Full time
Digital Experience Manager

We are seeking a highly skilled Digital Experience Manager to join our team at IPEX. As a key member of our marketing department, you will be responsible for optimizing our digital interactions with customers, enhancing our website's usability, and implementing innovative customer experience processes.

As a Digital Experience Manager, you will be at the forefront of transforming digital interactions at IPEX. You will analyze website performance and user behavior to identify improvement areas, enhance UX/UI design for a seamless digital experience, and collaborate with IT and marketing to align website updates with business goals.

You will also establish and execute social media strategies for lead generation, conduct social media A/B tests via organic and paid campaigns, and design processes to elevate the digital customer experience. Additionally, you will collect and analyze feedback for continuous improvement and ensure consistent customer experience across all digital channels.

Key Responsibilities
  • Website Optimization:
    • Analyze website performance and user behavior to identify improvement areas.
    • Enhance UX/UI design for a seamless digital experience.
    • Collaborate with IT and marketing to align website updates with business goals.
    • Use A/B testing to optimize content, layout, and functionality.
    • Monitor and report on KPIs like traffic, engagement, and conversion rates.
  • Social Media Strategy:
    • Establish and execute social media strategies for lead generation.
    • Actively lead and identify high potential growth opportunities on current social media accounts using trends, new platform features, content creation.
    • Conduct social media A/B tests via organic and paid campaigns.
  • Customer Experience Processes:
    • Design processes to elevate the digital customer experience.
    • Develop customer journey maps to find enhancement opportunities.
    • Lead projects to streamline digital customer interactions.
    • Collect and analyze feedback for continuous improvement.
    • Ensure consistent customer experience across all digital channels.
  • Stakeholder Collaboration:
    • Align digital strategies with business objectives by working with sales, marketing, and support teams.
    • Train internal teams on digital customer experience best practices.
    • Communicate with stakeholders to gather requirements and deliver results.
  • Analytics & Reporting:
    • Use analytics tools to measure digital customer experience initiatives.
    • Prepare and present reports on website performance and customer satisfaction.
    • Provide insights and recommendations to senior management.
Requirements
  • Bachelor's degree in marketing, Business, Information Technology, or a related field.
  • 7+ years of experience in digital customer experience management, website optimization via UX/UI, or a related role.
  • Strong understanding of B2B customer behavior, digital marketing, and social media marketing strategies.
  • Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms.
  • Excellent project management skills and the ability to lead cross-functional teams.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional communication and interpersonal skills.
  • Experience with content management systems (CMS) and customer relationship management (CRM) software.

May need to occasionally visit other IPEX locations in North America, travelling up to 10% of the time.

IPEX is committed to providing accommodations for people with disabilities throughout the recruitment process and, upon request, will work with qualified job applicants to provide suitable accommodation in a manner that takes into account the applicant's accessibility needs due to disability.

Accommodation requests are available to candidates taking part in all aspects of the selection process for IPEX jobs. To request an accommodation, please contact HR at HR@ipexna.com.

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