Digital Experience Manager

4 weeks ago


Oakville, Ontario, Canada Axis Communications Full time
Transform Digital Interactions at IPEX

We are seeking a highly skilled Digital Experience Manager to join our team at IPEX. As a key member of our marketing team, you will be responsible for optimizing how our customers engage with us online.

Key Responsibilities:
  • Analyze website performance and user behavior to identify improvement areas.
  • Enhance UX/UI design for a seamless digital experience.
  • Collaborate with IT and marketing to align website updates with business goals.
  • Use A/B testing to optimize content, layout, and functionality.
  • Establish and execute social media strategies for lead generation.
  • Actively lead and identify high potential growth opportunities on current social media accounts using trends, new platform features, content creation.
  • Conduct social media A/B tests via organic and paid campaigns.
  • Design processes to elevate the digital customer experience.
  • Lead projects to streamline digital customer interactions.
  • Ensure consistent customer experience across all digital channels.
  • Align digital strategies with business objectives by working with sales, marketing, and support teams.
  • Train internal teams on digital customer experience best practices.
  • Use analytics tools to measure digital customer experience initiatives.
  • Prepare and present reports on website performance and customer satisfaction.
  • Provide insights and recommendations to senior management.
Requirements:
  • Bachelor's degree in marketing, Business, Information Technology, or a related field.
  • ~7+ years of experience in digital customer experience management, website optimization via UX/UI, or a related role.
  • ~ Strong understanding of B2B customer behaviour, digital marketing and social media marketing strategies.
  • ~ Proficiency with web analytics tools (e.g., Google Analytics, Adobe Analytics) and A/B testing platforms.
  • ~ Excellent project management skills and the ability to lead cross-functional teams.
  • ~ Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • ~ Experience with content management systems (CMS) and customer relationship management (CRM) software.


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