Marketing Leadership and Brand Strategist

1 week ago

Old Toronto, Canada JRoss Recruiters Full time
Job Description:

Senior Marketing Manager Role

Overview:

JRoss Recruiters is seeking an experienced Senior Marketing Manager to lead our marketing efforts. As a key member of the team, you will be responsible for developing and implementing strategic marketing plans to drive business growth.

Salary and Benefits:

The estimated annual salary for this role is $85,000-$110,000, depending on experience. In addition to a competitive salary, we offer a comprehensive benefits package, including health insurance, 401(k) matching, and paid time off.

Responsibilities:
  • Promotional Calendar Management: Develop and manage an effective promotional calendar that aligns with our brand's values and goals.
  • Campaign Design & Execution: Design and execute multi-channel marketing campaigns that engage our target audience and drive sales.
  • Product Launches: Oversee seasonal product launches, ensuring seamless integration across all business channels.
  • Brand Storytelling: Manage our brand's storytelling and messaging, ensuring consistency across all touchpoints.
  • Team Leadership: Lead and motivate the marketing team, including social media, email marketing, influencer marketing, affiliate marketing, and paid ads.
  • Department Structuring: Structure or restructure the marketing department to align with company goals, ensuring efficiency and effectiveness.
  • SEO Collaboration: Collaborate with our SEO specialist to optimize our website for search performance.
  • Shopify Optimization: Partner with our Shopify specialist to ensure our website provides an optimal customer journey and drives sales.
  • Data-Driven Decisions: Use data analytics to guide marketing strategies and decisions.
Requirements:
  • Industry Experience: Minimum of 5 years in marketing within the softlines, apparel, or accessories sector.
  • Marketing Expertise: Proven experience managing brand strategy, social media, digital marketing, and multi-channel campaigns.
  • Organizational Strength: Strong project management skills with a focus on meeting deadlines and achieving goals.
  • Communication Skills: Exceptional ability to communicate clearly and effectively with internal teams, external partners, and senior leadership.
  • Remote Team Management: Experience managing hybrid or remote teams and successfully maintaining connectivity and engagement.
Corporate Culture:

This is your chance to lead and innovate within a dynamic wholesale apparel company. As Senior Marketing Manager, you'll play a pivotal role in shaping our brand's future across all marketing channels.

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