Team Lead, Product Marketing

1 week ago

Toronto, Canada Sago Mini Full time

Sago Mini is an award-winning publisher of preschool apps and toys worldwide. We are supported by a team of artists, designers, developers, product managers, thinkers, and doers devoted to play. With over 100 million downloads and three subscription services featuring 45+ apps, Sago Mini brings thoughtful design to life for kids and parents worldwide. Along with Toca Boca and Originator, we’re part of the Piknik family – a collection of top-rated apps for kids in one subscription.



About the Role


Sago Mini is seeking a leader to help guide and shape the product marketing strategy of Sago Mini, and our bundled subscription service Piknik. As the Manager, Product Marketing, you will be responsible for bringing our products to kids and parents around the world. You will act as the key point of contact for our product teams, establishing the reporting cadence, integrating our roadmaps, and defining key marketing moments. This position is suitable for candidates with 5+ years of people management experience, as well as experience across lifecycle marketing and product marketing functions.


This is a hybrid role that requires your in-office presence 2-3 days per week.



You’ll thrive in this role if you…


  • Have a strategic mindset with a knack for execution, balancing long-term vision with the day-to-day
  • Are passionate about leading your team with integrity and compassion
  • Enjoy crafting impactful marketing strategies across various channels
  • Value data-driven decision-making
  • Have a customer-first approach
  • Are a master of communication and strong interpersonal skills
  • Have an eye for creativity and detail with a focus on brand alignment and voice



What You’ll Be Doing


  • Set the Sago Mini & Piknik marketing roadmap, anchored in our customer needs, product vision and Piknik growth strategy to reach our goals
  • Go-to-market strategy for new product launches, and establishing cross-functional workflows
  • Execute on established marketing plans, ensuring visibility across organic channels in conjunction with our product release roadmap
  • Establish frameworks and best practices to help build the Sago Mini and Piknik brand franchises, working closely with internal and external stakeholders
  • Driving cross-channel campaign strategy for our audiences, and working with channel owners to build brand experiences across CRM, Youtube, the App Store, Social Media, and Paid Advertising
  • Leading a team of marketers focused on lifecycle marketing, customer engagement, customer care, and design, to deliver on our company objectives
  • Responsible for setting the marketing team production priorities, with input key stakeholders within your team and across functions. Align marketing priorities with an understanding of the wider team and studio perspective
  • Compile regular reports of campaign performance and results, assessing against key objectives and KPIs
  • Analyze historical and current campaign data to optimize marketing campaign direction, strategy and value
  • Provide regular updates on production budgets and brand spend across various functions of the marketing team. Communicate priorities to stakeholder groups, and set expectations for timelines, delivery, and scope
  • Support partnership opportunities within Spin Master and externally
  • Review and approve marketing briefs, and work with Creative Production & Project Management to ensure that the output delivers on the brief intent, including proofreading, and consolidated feedback
  • Work closely with Marketing Project Manager to define promotional opportunities for our core partners (Apple, Google, Amazon, etc).
  • Connect with partners, Spin Master, our other other digital studios, and external organizations
  • Staying up to date with the latest market research and trend analysis to inspire and inform our marketing campaigns



Qualifications and Skills


  • 5-10 years of experience in product marketing
  • 5+ years of team leadership experience, with a demonstrated ability to prioritize across conflicting needs. The right candidate will be able to balance their strategic vision with pragmatic, team-based execution
  • Expertise and demonstrated success across multiple marketing specializations (e.g. brand marketing, audience development, and customer acquisition, and lifecycle marketing)
  • Experience working with a blend of agency and in-house production resources
  • Strong analytical skills and attention to detail
  • Excellent verbal, written, and interpersonal communication skills



Nice to Haves


  • Experience with subscription services or recurring revenue
  • Experience in the mobile apps/games industry
  • Experience in children’s media, or products designed for children/families



About the Process


  • You’ll get an email response confirming we’ve received your application, and we’ll let you know within a few weeks if we’d like to schedule a follow-up.
  • If you’re moving ahead, we’ll book a call to learn more about your experience.
  • If that goes well, we’ll send you a short homework assignment to get a better feel for your skillset.
  • If the assignment goes well, we’ll book an interview with you and the hiring team to dive deeper prior to making a final call.




We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.

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Based in Toronto, Sago Sago Toys of Spin Master Limited a leading global children’s entertainment company that creates, designs and manufactures a diversified portfolio of innovative toys, games, products and entertainment properties. We hire humble and collaborative people who care about doing great work. Sago Mini is an equal opportunity employer. We value diversity at our company.


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