Marketing Director
7 days ago
We are seeking a seasoned marketing professional to lead our Canadian franchise operations as Head of Marketing.
This individual will be responsible for developing and executing comprehensive marketing strategies that drive sales and traffic goals.
The ideal candidate will have experience in all areas of marketing, including digital marketing, loyalty programs, e-commerce, social media platforms, and emerging trends.
Responsibilities- Lead the Canadian Marketing function
- Develop and execute annual marketing plans and strategies
- Identify and plan differentiated marketing strategies that maximize franchisee profits
- Build, manage, and coach a high-performing marketing team
- Drive implementation of marketing campaigns that meet business objectives
- Direct culinary and category teams to align product innovation with marketing and business objectives
- Bachelor's degree in marketing or related field required
- MBA is a plus
- Strong digital experience is key
- Creative and innovative vision
- Pension/401K/RSP (country specific)
- Competitive Bonus
- Tuition Reimbursement
- Company Holidays
- Employee Resource Groups
- Volunteering time
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