Strategic Growth Director

4 weeks ago

Toronto, Ontario, Canada Media Full time

Strategic Growth Director

We're seeking a Strategic Growth Director to drive impactful growth and demand generation programs for our Media.Monks team. As a key member of our team, you'll collaborate closely with clients and cross-functional teams to deliver high-quality work in a fast-paced environment.

The Strategic Growth Director will work with one of Media.Monks' flagship clients focused on Commerce Acquisition, building global programs that help us achieve our client's strategic objectives.

The ideal candidate is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done.

Responsibilities:

  • Understand client objectives and establish processes for effectively managing the organization by understanding issues, trends, and perspectives that may influence our work.
  • Facilitate brainstorm sessions with clients to develop innovative, impactful ideas for amplifying key initiatives; develop best ideas into actionable plans.
  • Drive development of campaigns to amplify initiatives, including understanding various marketing channels, how and when to use them, identifying required marketing assets, and driving asset development.
  • Own measurement and analysis of channels and campaigns with a focus on maximizing qualified business opportunities and return on investment.
  • Manage team-wide and executive communications between clients and cross-functional stakeholders.
  • Help keep projects on track through structured tracking and reporting, constantly finding ways to improve processes and streamline efforts.
  • Provide insights and recommendations to ensure cross-functional alignment of goals and execution to help drive strategic partnerships and new initiatives forward.
  • Understand and develop testing strategies to measure campaign effectiveness and analyze findings to recommend optimizations for campaign improvement.
  • Lead campaign creative audits to provide strategy recommendations for updating in-market marketing assets.
  • If and when a project is missing milestones or is lacking momentum, bring the right resources/attention to get it back on track.

Requirements:

  • BA/BS degree in marketing or related field.
  • 8+ years of marketing experience.
  • Experience in all aspects of online marketing, including brand, acquisition, demand generation, nurture, growth, partnerships, and retention campaigns.
  • Creative marketer with a passion for knowing your customer and proven track record designing programs that motivate them to take action.
  • Creative testing capabilities, being able to understand the impact of A/B testing campaigns by analyzing results and developing a plan of action to optimize performance.
  • Distinctive problem-solving, strategic, and analytical capabilities. Demonstrated capacity to roll out complex, data-driven marketing campaigns.
  • Ability to manage several priorities and complex global projects simultaneously.
  • Ability to work in an ambiguous environment, with an entrepreneurial approach.
  • Ability to work across teams, build relationships, and influence executive managers.
  • Skilled communicator with strong written and verbal communication and interpersonal skills, including both professional and casual styles of communication.
  • Fun: Laughter is important. You work hard but like to enjoy what you do and have fun in the process.

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world.

Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology, and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23), and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24).

In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning, and AI Product for its service Monks.Flow.

Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs, and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.

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