Marketing Insights Manager

3 weeks ago

Mississauga, Ontario, Canada Maple Leaf Foods Full time
The Opportunity:

We are seeking a highly skilled Marketing Insights Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for managing and effectively utilizing all syndicated information sources to drive business decisions.

The ideal candidate will have a strong background in marketing insights and syndicated research, with experience in managing relationships with suppliers and leveraging analytic teams to deliver high-quality results.

You will work closely with our consumer, customer, and pricing research teams to build a comprehensive picture of consumer demand and in-market performance. Your ability to develop and deliver ongoing training and development programs for marketing and sales staff will be essential in ensuring analytic excellence.

Key Responsibilities:

  • Manage relationships with syndicated information suppliers to define and acquire appropriate data sources.
  • Ensure data sources are continuously maintained to prevent issues with data integrity.
  • Leverage analytic teams in external supplier organizations to deliver high-quality results.
  • Develop and deliver ongoing training and development programs for marketing and sales staff.
  • Provide coaching to marketing and sales staff for ongoing skill development.
  • Collaborate with partners in Information Services to develop and implement research tools that employ current technologies.
  • Liaise with Customer Insights colleagues to optimize use of retailer/loyalty databases.
  • Develop thought leadership presentations on emerging trends and changing consumer behaviors.

Requirements:

  • 5+ years' experience generating insights using NIQ and/or Circana data sources.
  • Bachelor's degree and/or MBA with focus on Marketing and/or Market Research and/or Statistics.
  • Coaching/training experience to develop analytic knowledge and capabilities of others.
  • Experience with the development of advanced analytic applications that leverage current technology.
  • Exemplary communication skills; written, verbal, and presentation.
  • Thorough knowledge of database structures, particularly NIQ or Circana market measurement services as well as household panel data.
  • Advanced skill with Microsoft applications: Excel, PowerPoint, PowerBI.
  • Positive, curious, creative, and innovative thinker with the ability to energize and influence.
  • Strong business acumen, self-motivated and ability to prioritize to meet deadlines.
  • Cooperative and collaborative with the ability to forge strong internal and external relationships.

About Us:

We're a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada.

What We Offer:

  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs.
  • Defined Contribution Pension Plan with company matching.
  • Learning and development opportunities, including workshops and resources that allow you to develop your skills and progress your career.
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members.
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice.

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