Marketing Insights Manager

3 weeks ago

Mississauga, Ontario, Canada Maple Leaf Foods Full time
The Opportunity:

We are seeking a highly skilled Marketing Insights Manager to join our team at Maple Leaf Foods. As a key member of our organization, you will be responsible for managing and effectively utilizing all syndicated information sources to drive business decisions.

The ideal candidate will have a strong background in marketing insights and syndicated research, with experience in leveraging data to inform business strategies. You will work closely with our commercial teams to develop and implement data-driven solutions that drive business growth.

Key Responsibilities:

  • Manage relationships with syndicated information suppliers to acquire appropriate data sources
  • Ensure data sources are continuously maintained to prevent data integrity issues
  • Leverage analytic teams in external supplier organizations to deliver high-quality research
  • Develop and deliver training programs to enhance marketing and sales staff's analytic skills
  • Collaborate with partners in Information Services to develop research tools that employ current technologies
  • Liaise with Customer Insights colleagues to optimize use of retailer/loyalty databases
  • Develop thought leadership presentations on emerging trends and changing consumer behaviors

Requirements:

  • 5+ years' experience generating insights using NIQ and/or Circana data sources
  • Bachelor's degree and/or MBA with focus on Marketing and/or Market Research and/or Statistics
  • Coaching/training experience to develop analytic knowledge and capabilities of others
  • Experience with the development of advanced analytic applications that leverage current technology
  • Exemplary communication skills; written, verbal, and presentation
  • Thorough knowledge of database structures, particularly NIQ or Circana market measurement services as well as household panel data
  • Advanced skill with Microsoft applications: Excel, PowerPoint, PowerBI

About Us:

We are a carbon neutral food company on a purposeful journey to Raise the Good in Food through better nutrition, safer food and workplaces, more humane animal care, and environmental sustainability efforts that protect our planet. We care about our communities and commit to reducing food insecurity in Canada.

What We Offer:

  • Competitive Health and Wellness benefits that offer flexibility to meet your individual or family needs
  • Defined Contribution Pension Plan with company matching
  • Learning and development opportunities, including workshops and resources to develop your skills and progress your career
  • Comprehensive tuition reimbursement program that supports continuous learning and development of our team members
  • Supporting our deep commitment to community impact, we offer up to two paid days annually to volunteer at a cause of your choice

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